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Andhra Pradesh CM To Launch Rajiv Yuva Kiranalu On Saturday In Vizag
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Hyderabad: The Chief Minister Mr. N Kiran Kumar Reddy will launch the Rajiv Education and Employment Mission the "Rajiv Yuva Kiranalu" at the Port Stadium, Visakhaptnam tomorrow (Saturday) on the occasion of the birth anniversary of former Prime Minister Rajiv Gandhi. The Chief Minister said that the Government is committed to provide manifold and enhanced avenues to the youth of Andhra Pradesh for accessing employment/placements both in the public and private sector. This requires addressing the issue of increasing employment opportunities by pursuing a growth path that balances GDP growth with the growth in employment. It also improves the employability of the youth by aligning their knowledge, skill and aptitude as per the requirements of the economy. The labour market demand is shifting towards 'skilled' and 'highly skilled' categories, whereas most of the youth are unskilled.


This calls for a massive initiative for training the youth in the desired skill sets with the active partnership of private sector. The Confederation of Indian Industry (CII) estimated that a potential of 8 million new jobs (4.5 million skilled/highly skilled, 3 to 3.5 million unskilled) will exist in the Construction, Textiles, IT & ITES, Health Care, Tourism, Pharmaceutical, Bio-tech, Financial services, Para Military and Security, Engineering, Retail Management, Gems and Jewellery sectors by 2015. A study by Indian Institute of Economic Services (IIES) revealed that out of the technical manpower coming from the higher and technical educational institutions, nearly 1/3rd remain unemployed, primarily because of the mismatch between the curriculum and the industry requirement.



With a view to utilize the expanding opportunities offered by the growing economy and to bridge the skill gap, Government has constituted the 'Rajiv Udyogasri' Society in 2007 with the mandate of achieving placement of 10 lakh youth in 2 years by coordinating the efforts of various departments engaged in skill up-gradation. Employment Generation and Marketing Mission (EGMM) was started for training and placing the youth from rural poor households in the nonfarm sector jobs. Similar initiatives have been launched for the urban slums by the Mission for Elimination of Poverty in Municipal Areas (MEPMA). The Welfare departments have been organising training programmes for specific disadvantaged social groups. After a performance review, it was felt that these efforts need to be substantially revamped and fine-tuned to achieve the objectives defined by 2014. Therefore, it is decided that the employment generation program shall henceforth be taken-up on a Mission Mode to provide at least 15 lakh jobs for the unemployed youth and the students coming out of the educational institutions before 2014. The programme is to be named as "RAJIV YUVA KIRANALU" after the youth icon late Sri Rajiv Gandhi and also denoting a new hope and beginning in the lives of the youth.


The Government therefore decided to constitute the 'Rajiv Education & Employment Council of AP (REECAP)' under the Chairmanship of the Chief Minister to give policy direction to the Mission and 'Rajiv Education and Employment Mission in AP (REEMAP)' to implement the Rajiv Yuva Kiranalu programme under the direction of REECAP. The objectives, structure and functioning of the REECAP and REEMAP shall be as follows: The objectives of the programme are to realise the potential of placing at least 15 lakh youth in productive employment by 2014; to co-ordinate public/private sector initiatives in the framework of collaborative action; and to prepare sectoral Joint Action Plans with the private sector covering all high employment potential sectors; to re-orient the curriculum in the higher/technical/professional education in tune with the industry requirements and achieve campus placements for all students; to supervise the work of the 5 sub-missions constituted for the purpose by setting targets, finalizing strategy, and monitoring the implementation; to finalize the budgetary allocations for each Sub-Mission and to monitor the utilization of the same; to set uniform quality standards, establish processes, broad base the best practices, create and maintain a common computer database of the youth, to monitor the skill up-gradation programs and ensure placements after training; to finalise a single-window structure at the District and sub-district levels for the above purposes by integrating and restructuring the existing departmental structures already in place and to coordinate with the National Skill Development Corporation etc. funding skill development initiatives and to prepare project proposals for getting maximum support from them. Constitution of REECAP: The Council shall be constituted with the following members: Chairman (Chief Minister),Vice-Chairman (Chairman, REEMAP), Member Secretary (Mission Director, REEMAP), Ex-officio members: Dy Chief Minister, Chief Secretary, 9 Ministers [LE&T, Rural Development (IKP), Municipal Administration, Youth Services, Medical & Health, Higher & Technical Education, Information Technology, Tourism and Industries], respective 9 Secretaries and 7 representatives/academic experts/industry experts among them representing the retail, construction, hospitality, textiles, Security, IT &ITeS, Pharmaceutical, Health Care, Tourism, Biotech, Food Processing, Banking/Insurance sectors, CII and FICCI. Constitution of REEMAP: REEMAP shall be registered as a society under the Societies Act and shall be reporting directly to the Chairman of the REECAP. The REEMAP shall have a Chairman, (Full time); A Mission Director (A senior IAS officer on deputation) and as many professionals/functional specialists as required on contract basis to fulfill the objectives set out for the Mission. The REEMAP shall have 5 sub-missions each having a specific geographical area with specified activities (sector-wise) without any overlap.

The Constitution of the REEMAP and setting up of the office shall be completed expeditiously. The Special Chief Secretaries/Principal Secretaries/Secretaries of Rural Development, Labour, Employment, Training & Factories, Municipal Administration, Higher Education, Information Technology and Disabled Welfare will issue the orders.

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