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Nokia launches 'Create To Inspire' Fellowship with Oxfam India to engage India’s youth on Sustainable Consumption
Thursday, August 16, 2012
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Report by Santanu Ganguly, Delhi: On the occasion of International Youth Day, Nokia India in partnership with Oxfam India today announced the launch of “Create To Inspire” Fellowship program, aimed at enrolling India’s Youths on Sustainable Consumption.

The “Create to Inspire” Fellowship will be an out of the box challenge for the youth of India to create ownership and awareness surrounding the effective and judicious consumption and management of water, energy, transport and e-waste. The program will provide a platform to young people to use their creative arts to build innovative social action projects that initiate fun and surprising conversations on sustainable consumption. These young people can display their potential to redefine consumption of limited resources through music, dance, theatre, drama, film, photography, art & handicraft, design and technology.
The “Create To Inspire” Fellowship 2012 program will kick start in Delhi and Hyderabad. Youngsters from both the cities, aged between18 to 23 can submit their applications by September 9thth 2012at The shortlisted participants will be called for an interview and/or audition, and once selected, 150 people from each city, will be divided into 25 teams, based on the creative art and/or medium of their choice. The teams will be trained in their area of interest within the fellowship and will be guided by a mentor from a creative field and who has been at the heart of an initiative to make a difference within his/her community. Following the training, the teams will be given a period of 2-3 months to present their creative insight or product on sustainable consumption of water, transport, e-waste and energy and eventually engage their respective cities, communities in sustainable consumption of resources. 
Speaking about the launch of "Create To Inspire” Fellowship initiative, Ms. Poonam Kaul, Director - Communications, Nokia India, said “We believe that the youth of this country are the change agents for tomorrow and that active participation of young people is essential to bringing about a bold social change in our society. Most of our initiatives are targeted at the youth because we understand their role in nation building; the “Create To Inspire” Fellowship is an initiative by Nokia India to engage the youth on the issue of sustainable consumption.”
Further, she added, “We sincerely hope that this initiative will challenge and provide a platform to young people where creative arts can be used to build and initiate relevant conversations around sustainable consumption among the youth of this country.”
Speaking on the occasion, Dr. Nisha Agrawal, CEO, Oxfam India said: “Oxfam India is pleased to collaborate with Nokia in this endeavor to promote youth as responsible citizens as part of its youth and active citizenship program. We believe that promoting youth development and participation is critical to the social change that we are seeking and engaging youth on the issue of sustainable consumption is a good way to make them think about their role in advancing the larger cause of climate change, global warming and sustainability issues.”
Activation of the program will be initiated across most colleges in Delhi and Hyderabad and information material like posters, leaflets, postcards etc will be available at all Nokia outlets and colleges. For further information, please visit
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit

Oxfam India's vision is to create a more equal, just, and sustainable world. It works in partnership with over 180 grassroots NGOs to address root causes of poverty and injustice in the four areas of 1) Economic Justice, 2) Essential Services, 3) Gender Justice and 4) Humanitarian Response and Disaster Risk Reduction (DRR). Oxfam India’s program is focused on seven States – Assam, Bihar, Chhattisgarh, Jharkhand, Orissa, Uttar Pradesh and Uttarakhand – and four social groups – Dalits, Tribals, Muslims, and Women. For more information, visit

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