India Education Diary : Eden of Education
 
Home India Education Diary : Home Admission India Education Diary : Admission Edu Policy India Education Diary : Edu Tender Scholarship India Education Diary : Scholarship Exam India Education Diary : Exams Notifications India Education Diary : Notifications Competitions Exam Results Edu Jobs Job
         
Exams
Entrance Exams
Competitive Exams
Civil Services Exams
Foreign Entrance Exam
   
Education Medium
Vocational Education
Correspondence Courses
Online Education
Distance Education
   
Study Aboard
Countries
Entrance Exam
Scholarship
Study Aboard
   
Loan/Award
Edu Loans
Scholarships
Awards
Top Job Sector
   
News
Latest Edu News
Edu Business News
   
     

Search
Make This Your Homepage   Bookmark Us   Download our Toolbar   Email Story   Feedback   Print Story
Make Digital Marketing A Strategic Priority: Key Finding Of New Study From Infosys And EBG
Saturday, January 26, 2013
  Related News
TAKE on Writing - Critic-Community: Contemporary Art Writing in India
Saturday, April 19, 2014
Report by Santanu Ganguly, New Delhi: As part of TAKE on art magazine's outreach initiatives, this four-day program is geared at writers from around India as an opportunity to workshop a new or recent piece of writing (hitherto unpublished) based on peer-to-peer critique and feedback in a closed-door environment.
The Diplomatic Briefing Series by the Asia Society
Saturday, April 19, 2014
Report by Santanu Ganguly, Mumbai: The Diplomatic Briefing Series is designed to engage diplomatic missions and to provide them a platform to inform the public about relevant issues facing their countries vis-à-vis Asia.
Water, Peace, and War: Confronting the Global Water Crisis
Saturday, April 19, 2014
Report by Santanu Ganguly; New Delhi: With diplomatic, political and economic exchanges over water creating friction among neighbouring nations, the global crisis over access to this precious resource is considered to be one of the most contentious issues of our generation.
Parle Products Launches Its New Ad Campaign for Parle Milk Shakti
Saturday, April 19, 2014
Report by Santanu Ganguly, New Delhi: Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for one of its latest offerings in the cream category - Milk Shakti Milky Sandwich.
Hat-trick for Salwan Boys Senior Sec. School, Delhi
Saturday, April 19, 2014
Report by Santanu Ganguly, New Delhi: Prashant Vashishth’s brilliant batting and bowling performance helped Delhi’s Salwan Boys Senior Sec.
  Press Releases
UYsUomxfld
FnsvXokxBErcpuiALnu



  E-poll

  Article
RURAL AREA OF HIMACHAL GET SKILLED TRAINING PROGRAMME AFTER INDEPENDANCE
Tribal Village gets education facility after 62 years of independence due to Vedanta’s intervention
 
Report by India Education bureau, Paris: Digital marketing is firmly established within the business strategies of the majority of global organizations, with rising budgets and increased importance of multi-channel marketing driving impacts across the enterprise. These are the key findings of an in-depth report, “Unlocking Business Value from Digital Marketing” in France, by Infosys, a global leader in consulting and technology, and EBG, a professional community of business active in industry, services, media, marketing, telecommunications and IT sectors.

The study of around 100 digital marketing executives also found that digital marketing in France is driving a more sophisticated approach to customer relationship management, with segmentation of different communities being used to drive targeted campaigns.

Key findings of the study include:

Strategic Management
93% of companies surveyed have already integrated their e-marketing strategy into their business strategy and, 89% of brands surveyed have an e-commerce platform
In the last two years, online marketing budgets have increased by 8%, compared to a 6% reduction in offline marketing
Organizational Design
In over half (56%) of the companies surveyed the marketing function reports directly to the CEO
Over two thirds (67%) have appointed a digital marketing executive
Customer Relationship Management
85% of companies have implemented some kind of customer segmentation activity
Analytics tools to provide a complete 360-degree view of the customer are planned for many industries; currently the lowest level of adoption is in the banking and insurance sector
Currently, 53% of companies manage social media communities while a third are currently looking to address this
Multi-Channel
Some two-thirds of companies surveyed are already equipped with tools to manage campaigns across multiple channels.
Multi-channel marketing varies significantly by industry, with only 29% of banking and insurance companies having a multi-channel strategy compared to 86% of companies in services, leisure, tourism and hospitality
Recruitment
Around half of the companies surveyed recruited people into their digital teams in the last year, with many looking to continue recruitment in the coming year
HR policies are being introduced to retain and motivate these staff, with many companies concerned about losing strategically important people
Quotes from survey participants:

Rémy Merckx, Vice-President Sales & Distribution, Accor:
“General management's sponsorship of digital technology is an incredible strength, particularly in terms of image vis-à-vis the teams .”

Stéphane Charbonneau, Head of Digital and Business Solutions at Europ Assistance:
“Digital technology is not just a simple e-commerce sales channel, but a medium in its own right that must be a prominent part of the company's strategy .”

Julien Zakoian, Marketing Director Europe of Vente-privee.com:
“The increase in digital and mobile media is moving sales away from a store-centric model – which involves doing everything possible to bring customers in-store and seduce them – to a consumer-centric ecosystem. The consumer is now at the centre of the media relationship with the brand or company.”

Benoît Torloting, Director of Réseau Clubs Bouygues Télécom:
“The digital function must be grasped from above. If it is too diluted, it cannot emerge in the company. A happy medium must be found between the need to have a very specific centre of expertise and knowledge, and the need to bring together these skills to make them work cross-functionally with the other departments.”

Sophier Heller, Vice-President Marketing and Communications France, ING Direct:
“Integrating digital technology into an overall strategy by setting specific targets and consistent KPIs is one of the key success factors.”

Advertisement
 
Type of studies Edu Bodies Career Options/counseling Exam result/alert Others
  Medical
  Engineering
  Computer
  Law
  Humanities
  Statutory Bodies
  IIMs
IITs IITs
  Universities
  Boarding school
  Career Options
  Career Counselling
  Coaching
  Interview tips
  Resume Making
  Scholarship
  Exam result
  Exam Alert
  Admission
  Notifications
  Top colleges
  Top universities
  Kids Corner
  Schools
  Tender
IndiaEducationDiary Search

India Education Diary | Admission | Edu Tender | Scholarship | Exam | Notifications | Competitions | Exam Results | Edu Jobs
| About Us | Mission | Advertise with us | Contact Us | Feed Back |
2006-07 All rights reserved worldwide by www.indiaeducationdiary.com
India Education Diary