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Mahindra honours Indian farmers at the third edition of Mahindra Samriddhi India Agri Awards
Monday, February 25, 2013
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Report by India Education bureau, New Delhi: The Farm Equipment Sector of Mahindra & Mahindra Ltd., India’s leading tractor manufacturer, today announced the winners of the India Agri Awards 2013. These awards have been instituted to recognize the Indian farmer’s noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. Minister of State for Agriculture, Shri Tariq Anwar was the guest of honour at the awards ceremony.
 
The awards were judged by an eminent jury of agri experts chaired by Mr. Ashish Bahuguna, Secretary, Ministry of Agriculture & Cooperation, Govt of India.
 
The Mahindra Samriddhi Krishi Shiromani Samman (Life Time Achievement Award) 2013 was conferred upon Dr. R S Paroda for his immense contribution to Indian Agriculture and for enabling rural India to RISE.
 
Speaking on the occasion Mr. Anand Mahindra, Chairman, Mahindra Group said, “I would like to congratulate all the winners of the Mahindra Samriddhi India Agri Awards 2013 which is part of our endeavour to recognize and felicitate the unsung heroes of India’s agriculture sector for their noteworthy and purposeful contribution. As India’s leading tractor manufacturer for over 29 years, we have always encouraged innovative practices with a focus on enhancing rural prosperity. We hope these awards will encourage modernization and change as we felicitate these worthy winners.”
 
Dr. Pawan Goenka, President Automotive and Farm Equipment Sectors said, “At the Mahindra Group we believe in driving positive change through our businesses and the awards are an extension of this belief. The awards highlight some of the most inspiring farmer stories and create an opportunity for us and the farming community to exchange knowledge and share best practices to strive towards greater innovation and productivity in the field of Agriculture.”
 
This initiative is an extension of the company’s Mahindra Samriddhi initiative which aims to enhance agricultural productivity through innovative farming technologies, thereby leading to an increase in rural prosperity. Several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance internet updates, apart from sales and service of tractors and advanced implements.
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