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New Delhi:  February 14th has become the embodiment of love for everybody. To understand the preparations that have gone to make this day a special one, Jeevansathi.com has done a survey this year to understand how couples prepare for the big day.  Personal grooming is paramount with as high as 70% of the people who took the survey stating it as an important factor. In terms of money being used up for the personal grooming 70% of the people spends more than Rs. 500 to spruce themselves up for the Valentine’s Day.

53% of the total people who took the survey echoed that their partners’ looks matter to them a lot on Valentine’s Day while 47% of them indicated that they are comfortable with what their partner wears on that day.

Surprisingly Adams are taking the lead when it comes to taking a leave on Valentine’s day with 62% of the men who took the survey  taking an off on Valentine’s day.  Eve’s seem to have taken a back foot when compared to Adams with only 45% of women who took the survey planning a leave on the day of love. 

Offices seem to have adjusted to the idea of people taking an off on this day. 50% of the people stated that they take leave citing the actual reason.

The survey saw the participation of more than 3000 people.

Commenting on the trend Prakash Sangam Business Head Jeevansathi.com says “Valentine’s day has become an important part of our social fabric with people celebrating it fervently every year.  It has finally gained a status of a festival with people taking a day off to spend time with their beloved ones. It is even more interesting to note that the percentage of males taking leave on Valentine’s Day is more than their female counterparts”.

Spontaneous preparations for the Valentine’s Day have gained currency these days since on being asked about how much time before they start planning for Valentine’s Day, 47% of the people said that they don’t plan at all for the Valentine’s Day while 24% of them said that they start preparing a week or two in advance and when asked about how much money they are spending on gifts, 46% of the people indicated that they are buying presents in the range of Rs 500-Rs 3000.
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