Noida: adidas, the world’s leading sportswear innovator and KidZania, a global Indoor theme park, came together earlier this year to ignite creativity among younger minds with the #adidasbyme initiative. The #adidasbyme contest helped children unleash their creativity by designing their own shoe.
Kids could visit KidZania in Noida or Mumbai and role-play as Chief Shoe Designer for adidas. As part of their role, they got to create their own adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name. With this unique initiative adidas and KidZania, could truly bring in realism and were able to connect the activity with the real world.
The activity was successfully carried out at both KidZanias’ as well as online and received over 12,000 entries. The top 3 winners of this contest were announced today on the occasion of Children’s Day and were rewarded by having their shoe designs turned into reality. Miss Navya Singh (13 yrs, Noida), Miss Priyanshi Seth (11 yrs, Ghaziabad) & Miss Khushi Nahar (12 yrs, Pune) were ecstatic seeing their designs come alive when they were presented with the actual shoe.
These shoes will also be on display at KidZania Delhi NCR. The Top 10 winners have also won vouchers from adidas and KidZania.
adidas India Sr. Marketing Director, Sean van Wyk said “adidas is the brand for creator’s and the #adidasbyme initiative at Kidzania is a perfect example of true open source which enthused young athletes to unleash their creativity. We are delighted with the overwhelming response from over 12,000 extremely talented kids with remarkable design sensibilities. adidas is excited that we have been able to create shoes for three of these creators who will receive their personalized shoe today.”
Speaking on the occasion, Viraj Jit Singh – Chief Marketing Officer, KidZania India said, “KidZania empowers children with life skills through real-life role-plays experiences that introduces them to different industries and the world of work. We worked together with adidas to connect the experience to the real world by manufacturing the shoe design for the winners. This contest at KidZania ignited curiosity and imagination amongst kids. And, I would like to congratulate all the kids for participating in the contest with their incredible designs’
Khushi Nahar, a winner from Pune said, “I love designing and the contest immediately caught my attention when I went to KidZania earlier this year. I am so excited to have won the competition and cannot wait to see my polka dotted shoe!”
Renu Singh, mother of winner Navya Singh from Noida said, “Navya is a multitalented girl and as parents we are extremely grateful to adidas for coming up with an initiative like #ADIDASBYME to promote young talent in India. We have always encouraged our daughter to express her creativity and her win makes us feel proud of her. We hope she continues to pursue her creative thinking.”