New Delhi: Four separate campaigns creatively developed and managed by PR Pundit earned accolades last evening at SABRE South Asia Awards 2017 in Mumbai. PR Pundit nominated four of its campaigns and secured recognition for all its nominations.
ITC Savlon’s innovative Healthy Hands Chalk Sticks initiative won the SABRE Award for Superior Achievement in Creativity in the Diamond Category. Launched on Children’s Day November 2016, the Savlon Healthy Hand Chalk Sticks campaign was introduced to engage children in primary schools and emphasize the importance of washing hands before eating. The chalk sticks are infused with cleansers like soap that generate lather when hands are placed under water. This makes for an engaging and memorable experience for children and in turn helps in inducing behavioural change.
This campaign was the first runner-up in the Platinum SABRE Award for Best in Show category.
Benetton India’s #UnitedByHalf secured the Gold in the Fashion & Beauty Category. Promoting gender equality and women’s safety are the priority for India as part of Benetton Group’s sustainability program aimed at supporting the empowerment of women worldwide. #UnitedByHalf was a comprehensive campaign to start a movement of men acknowledging and celebrating women as equal partners.
ITC’s personal care brand Vivel’s Ab Samjhauta Nahin campaign was recognized with the Certificate of Excellence for Superior Achievement in Brand-Building in the Diamond category.
PR Pundit’s work for adidas was recognized with a Certificate of Excellence in the Social Media category entitled “Building adidas running with online amplifiers”.
Commenting on the winning run, coming close on the heels of Cannes Gold PR Lion, Archana Jain, Founder and Managing Director, PR Pundit said that, “We are delighted with the recognition. It is always fulfilling to work on campaigns that aim to deliver real change and we glad that we been able to influence the relevant stakeholders.”
Considered to be the world’s largest and most sought after public relations awards competition, SABRE Awards, recognize Superior Achievement in Branding and Reputation and excellence in content creation and data-driven insights.