India’s First Comic Book on Marketing | Building the Perfect Beast

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New Delhi: The world’s first brand management comic book, ‘Building the Perfect Beast – What Really Happens in Brand Management’, released today. Created and produced by Neil George, the 150+-page book with more than 400 anime based illustrations captures the triumphs and the challenges of interns in the marketing and communications industry.

The book is designed for readers, both young professionals as well as seasoned veterans, to celebrate the exciting life in the fast paced FMCG industry.

The plot centers around 10 typical protagonists from the world of brand marketing in a London based headquarters of a global Consumer Goods’ firm. The eclectic mix consists of five new marketing interns, one tough boss, a superhero-like VP as well as background characters in the form of friends and colleagues.

As the title suggests, the heroes need to solve the time-old challenge of building the perfect brand strategy. Based on George’s years of providing career advice to his peers, the comic book also draws on real-life events that transpired during his 20+ years tenure in marketing consumer goods across the world. As such, it touches on the highs and lows of everyday life in such a career, including the death of a colleague.

“The next sixty minutes may raise interesting questions about your own careers – gazing back or looking forward,” says George. “I hope that Building the Perfect Beast forces you to ask yourself: Have I been polluted by the power, fame and the money? Have I enjoyed the ride in the corporate chariot so far? Do I still see the same ME that joined the firm many years ago? Have I become more kind, gentle and temperate? Or have I become the Perfect Beast?”

The book goes on sale online and is available in two editions: the Global Student Edition, in paperback with 146 pages, as well as the hardbound Deluxe Platinum Limited Edition of 160 pages.

The launch of the book is complemented by an amazing launch video ‘Unlocking the Beast’ (viewable on YouTube) and also tutorial videos of how anime art is created from scratch.