Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports

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Mumbai:  Lokmat, Maharashtra’s and Goa’s Number 1 newspaper has roped in Mr Ayaz Memon as Editorial Advisor, Sports to bring in high quality latest sports analysis, updated coverage, sports opinion columns – all contributing to the vision of  providing best sports coverage to readers from a regional perspective. Mr Ayaz Memon is one of India’s finest sports writers and a keen Cricket enthusiast. Having spent over 38 years in the arena of sports journalism serving as editors of TOI, DNA and Sportsweek, Mr Memon is an Indian sports writer, journalist, columnist, author and lawyer. This move will give Lokmat the competitive advantage and value to readers and advertisers in terms of its content related to sports.  Keeping in mind upcoming Cricket series as the Indian Premier League, Pro Kabaddi and Indian Super League which  will continue to dominate the Indian sports calendar 2017 apart from ICC Champions Trophy, FIFA UA17 & Badminton Premier League or Sri Lanka vs India 3 Tests, 5 ODIs, 1 T20 (August), South Africa vs India 4 Tests, 5 ODIs, 2 T20s in Cricket.
Speaking on having Mr. Ayaz Memon with Lokmat, Mr. Karan Darda, Executive Director, Lokmat Media, said, “Lokmat, largest newspaper of Maharashtra & Goa, has always endeavored to provide best quality content for its readers and advertisers alike. We have always strived hard to give the best coverage to our readers in sports. Our infographics and inside stories differentiate our content for sports lovers. Ayaz’s analytics on sports and his vision will help us present some of the best sporting events in a unique way making it relevant for advertisers too.”
As Mr Ayaz Memon Says, “I am delighted to be associated with Lokmat. It has a mighty presence in Maharashtra and an exciting forward-looking agenda to meet the expectations of New Age media consumers which whets my appetite.”
This is another feather in the cap in Lokmat’s  editorial content being spearheaded by renowned personalities in their respective fields namely – Sunil Gavaskar, Rajdeep Sardesai, Chetan Bhagat, Gurucharan Das, Shobha De who provide expert opinion, edit guest columns and provide analysis during special events. This special association with Mr Ayaz Memon will go a long way in generating content that shall bring competitive edge in regional sports news.
More on Ayaz Memon –
In the course of his career as a cricket lover, Ayaz Memon has covered over 300 Test matches and more than 400 One-Day Internationals all over the world. He has also covered 9 Cricket World Cups, the 2006 Football World Cup, the 1988 Olympics, Wimbledon in 1991 and 1993, the 1998 and 2010 Commonwealth Games and the 1990 Asian Games. He also covered the 2015 Cricket World Cup Final on Huffington Post. His passion for cricket influenced his decision not to follow in his father’s footsteps as a lawyer.
Ayaz Memon’s presence in social media can be seen through his Twitter account @cricketwallah and FB account in same name with 1.45mn likes. He currently does shows such as Firstpost Gameplan where he reviews the IPL matches. Ayaz has also authored or co-authored several books such as the Wills Book of Excellence on One-Day Cricket to coincide with the World Cup, Wills Book of Excellence on One-Day Cricket again for the World Cup, Thunder Down Under, about the 1991-92 World Cup, The Best in the World: India’s Ten Greatest World Cup Matches, co-authored with actor and cricket enthusiast, Tom Alter, 2003. He is currently working on an illustrated history of Indian cricket. Ayaz has recently written books such as Sachin Tendulkar: Master Blaster, Virat Kohli: Reliable Rebel, MS Dhoni: Captain Cool and Yuvraj Singh: Powerful Elegance.
Lokmat Media has a total readership of 2.45crs including Lokmat Samachar and Lokmat Times and average readership of 78lacs (source: IRS 2012’Q4)