Mumbai: Lisa Mishra, a Chicago based artist and an online sensation is now exclusively signed with VYRL Originals for non-film music.
VYRL Originals, the unique platform dedicated to non-film music in India. VYRL has been instrumental in nurturing established non-film artistes and has served as a launch pad for upcoming non-film music talent. Lisa’s reprise version of Tareefan from the film, Veere Di Wedding led to a huge success by crossing millions of views across Instagram and YouTube. Her versatility in the genres of Rhythm & Blues and hip hop led to what ultimately became musical contributions in Grammy – winning album Coloring Book by Chance the Rapper and Emmy – nominated series Brown Girls. With a captive YouTube audience of over 170,000 subscribers on her channel, Lisa has created a space in everyone’s hearts with her melody and unique style.
Commenting on the announcement, Lisa Mishra shares “My passion for music has got me to where I am today. From teaching myself to sing and play guitar, to putting my spin on favourite tracks, I have always tried something innovative. Signing up with VYRL Originals for the music I do outside of films is definitely my first step towards achieving my dreams and creating a space for myself in the music industry.”
Speaking on the announcement, Vinit Thakkar, Senior Vice President, Universal Music Group, India and South Asia and EMI Records India said, “Lisa is an extremely talented artist and we are thrilled she’s a part of the VYRL family. We are glad to be a part of the next phase of her exciting musical journey. We are confident that this is the start of a long and successful relationship. Our focus on working with the best in the non-film music space and building the category will continue.”