Shirsa Labs Embraces Next-generation Kids-Parent Engagement Ecosystem

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Mumbai: Shirsa Labs, a fast-growing Parent-Kid engagement company unveils its advance engagement ecosystem to address the natural curiosity amongst children. Entertaining content with educational values, engagement in forms of games and interactive features are some of the ways to involve current-age kids constructively.
Aimed at quenching the thirst of knowledge of young minds, while gratifying their digital furore, Shirsa Labs newly introduced research-based products PlantofGUI and Newspik are fast becoming a trend-setter.

Backed by a team of scholars, professionals, academicians, teachers, psychologists, Shirsa Labs, focussed approach on investing in creation of the next-generation kids-parents engagement ecosystem are the reasons for the company’s fast growth.
Speaking on the occasion, Sukhada Tendulkar Co- Founder, Shirsa Labs said, “Fundamentally, the children today ‘think’ differently. This perhaps is the utmost challenge and the most passionate part of our business. We spend thousands of man hours researching to build the rightly crafted educational tools for kids. We are glad, as currently we serve over 1500 schools and educational institutes with our content and programs across 29 Indian cities.”
Digital music, video players, mobile phones, video games have changed the way we receive and process information. Shirsa Lab’s PlanetOfGui.com is a digital engagement platform that inspires kids aged 6 to 13 years to be curious learners while having fun with engaging content.
Newspik.in is a digital newspaper sharing bite-sized news, city events and non-fictional articles for children and teachers. The news topics range from nature to science and technology, from entertainment to sports stories from across the world.

The whole platform is ‘gamified’ wherein every activity of the kid is rewarded with Geekos, a virtual currency. These Geekos can be redeemed against buying real products, unlocking features, customizing avatar, and getting freebies. These ‘gamified’ instant gratification has proved to be a great hit among kids.
The Shirsa Parent Android App allows parents to set-up time duration for the child to be online. Through advanced analytics, the app also monitors children’s growth, and inclination, captures behavioural and learning patterns, thus providing with interesting insights.
Shirsa Labs has taken care of parental concerns on contents and safety over internet and time spent on devices. The contents are age-appropriate and are based on user behaviour from renowned content partners globally.