New Delhi: Microsoft India today announced that it has appointed Avnet and Redington as its Value-Added Distributors in the country in a move aimed at creating an enhanced and superior level of service for partners and customers in the SMB space on the latest technologies. The Value-Added Distributors role is built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of specialty solutions.
Under this tie-up, Avnet will provide complete solutions to Microsoft's value-added resellers for 'Virtualization & Management and Identity & Security' and Redington will cater to 'Unified Communications, Security and Cloud Services' and would reach out to all cities across India, adding to the reach and presence portfolio of Microsoft.

According to Rajiv Sodhi, Director, India SMB at Microsoft, "We are delighted to introduce our global Value-Added Distributor program to the India market that aims to provide strong support for newer technologies and offer value to our customers. Our partners, Avnet and Redington have experience and expertise in providing services and products for Virtualization, Unified Communications, Security and Cloud, and we are confident that they will help us strengthen our support to the customers specifically, small-and-mid-size enterprises to capture increased market share."
Redington and Avnet will provide the distributors/channel partner with highly skilled technical support to offer deep expertise for world-class customer satisfaction. Value-Added Distributors will offer training, and educate and help resellers understand the customer requirements to deliver appropriate solutions, focusing on SMEs where requirements are specific. Value-Added Distributors will further offer post-sales services to enhance the end-customer experience.

"Virtualization presents a growing opportunity for the channel community. Avnet provides our channel partners with the technology and resources needed to successfully address this market opportunity with its signature SolutionsPath™ methodology under VirtualPath™. With Microsoft's inclusion, our intent is to diversify and grow our Virtualization practice and that of our channel partners', thereby accelerating their success. Microsoft's virtualization solutions align perfectly with our strategy for the Indian market and we look forward to adding value to our partners through this alliance", said Naresh Desai, General Manager, Avnet India.
"Redington is pleased to become a partner of Microsoft as a Cloud Development Partner & a Value Added Distributor; Value-Added Distributors Workloads include: Unified Communications, Identity & security; Redington has been a Microsoft partner for over 15 years in India and its engagement in Microsoft's VAD portfolio is a logical extension of the relationship. Redington will drive the VAD business through focused VARs; exploiting the huge opportunity available for the VARs to build the solution selling motion on Microsoft solutions by leveraging on the Redington's resources; WE aim to be a one-stop shop for VARs to provide total solutions to their SMB & Mid-Market customers using the complementary products & solutions along with Microsoft offering," says R Venkatesh, Head, Strategic Business Unit, Redington (India) Limited.

Microsoft's VAD program will enable resellers and service providers drive future growth while maintaining a profitable revenue stream by capitalizing on increasing demand and by being able to deliver enhanced technology solutions.

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