Bhubaneshwar: Usha International Ltd, one of the leading players in the sewing machine industry felicitated the winner of the ‘NIFT Best Garment Construction Award 2017’ at the convocation ceremony held in Bhubaneshwar yesterday. The company has been sponsoring this prestigious award since the year 2000 to support and encourage young and budding fashion designers. Every year, Usha recognizes one student from each of the twelve NIFT centers that offer the fashion designing course.
At the event that took place in Bhubaneshwar yesterday, USHA International felicitated Ms. T. C. Lalduhsaki with its technologically advanced USHA Janome Dream Maker 120 sewing machine, a trophy, certificate and a cash award of Rs. 10,000/-. The garment designs that were created by all graduating students were showcased during the event.
Talking about the association, Ms. Jayati Singh, VP, Marketing – Cooking Appliances and Sewing Machines, Usha International said “We are proud to associate with NIFT for the last 17 years and are delighted to sponsor this award. In our constant endeavor to encourage budding and creative talent in the fashion industry, we continue to provide our support to NIFT and empower students by giving wings to their creativity. Also, we will continue to introduce more innovations in the sewing machine category, therefore expanding the market for sewing machines in India”
Being the market leader, Usha international has redefined the industry by introducing technologically advanced sewing machines for consumers. The state of the art machine presented to the winner in Bhubaneshwar, USHA Janome Dream Maker 120 is an advanced computerized sewing machine with Japanese technology. This machine is loaded with user friendly features like twin needle, 120 built-in stitches, superior mirrored editing, auto-threader, innovative LCD screen, wide angle LED lighting, variable speed controller with start/stop button, hands free operation and is programmable up to 50 different combination patterns.
Amongst the various initiatives of Usha to promote sewing is the Hab in Mumbai which is a one of a kind experiential store aimed at making sewing a trendy concept. The company has also set-up over 930 Usha Sewing Schools across India for enhancing the sewing and designing skills of urban women and over 14348 Usha Silai schools for rural India. Usha Silai Schools is a pan-India community based social initiative aimed at empowering rural women from marginalized sections of the society, to become entrepreneurs and teach sewing within their community space.