350 tribal artisans to be handpicked under ASSOCHAM TEDP program

New Delhi: With an aim to uplift the tribal community and instill the idea of entrepreneurship, the national industry body-The Associated Chambers of Commerce and Industry of India in association with the Ministry of Tribal Affairs has kick-started their ‘Tribal Entrepreneurship Development Programme (TEDP), with a target to identify at least 350 tribal artists and help them expand their enterprises before 31st December, 2020.

The tribal community comprises nearly 8 percent of India’s population. The central government initiated the program to get the tribal communities in the mainstream, leverage their strength, and to help them contribute to the process of Nation building. This is in line with the Aatmanirbhar Bharat Abhiyan announced by the central government to initiate self-sustenance and would help in creating employment-generating opportunities for the tribal community.

Shri. Arjun Munda, Honourable Union Minister of Tribal Affairs, Government of India stated that there is a huge amount of ignorance about the tribal heritage and products. “Skill development and training is the need of the hour, so as to make them confident, self-reliant, financially independent and to develop and build resilience in them,” he said.

The minister explained that the program designed to develop entrepreneurial skills in tribal artisans by the ASSOCHAM is a kind of value proposition that they were looking at. “Hopefully, it will alter the path towards growth and inclusiveness for the tribal community in the country,” he said.

The program would identify artisans engaged into segments like Tribal Textiles, Paintings and Wall art, Superfoods, Traditional Medicinal Plants and Products, and Forest Produce. The artisans would be selected for the program from all across the country.

Each selected one amongst the tribes’ pan-India will be assessed and the training module will be designed on the basis of this assessment. The training will be aimed at improving the skillset based on the area of their expertise and developing new designs for their products as per market demand. Skills such as how to market their products on various platforms, how to maintain checks and balances, better accounting practices for managing finances would be taught and emphasized upon.

Dr. Niranjan Hiranandani, President, ASSOCHAM said that the program will ensure that no one remains without the opportunity to progress and grow. “To support India’s vision of becoming Aatmanirbhar, the ‘Tribal Entrepreneurship Development Programme’ would try and optimize the contribution of tribal community to the growing economy of our country,” he said. The training that will be given at the CoE will make sure that the potential of approximately 8 percent of our population must be fully developed and leveraged,” added Dr. Hiranandani.

Mr. Deepak Sood, Secretary-General, ASSOCHAM, said that there are several challenges and bottlenecks that inhibit the growth process of creating self-sustainable enterprises. “These artisans face challenges such as lack of financial linkage and market access. At the center, we are trying to explore avenues of propelling the process and creation of robust tribal brand identity and in the process – build and enhance the entrepreneurial capabilities of the tribal artisans,” he explained.

The program is a sustained multi-stakeholder, multi-institutional collaborative initiative by the apex industry body ASSOCHAM to address the needs and to work for the upliftment of the tribal communities in the country.