75 million hours of content delivered across Vedantu platforms in 2020
New Delhi: Vedantu, a pioneer in LIVE online learning, has sustained robust growth with students attended 75 million hours of content across Vedantu platform in the year 2020, a testimony of the wide adoption of LIVE online classes. While growing acceptance and changing mindsets for LIVE online learning have contributed towards category growth, Vedantu’s superior pedagogy and user experience have made it the most preferred K-12 learning platform amongst students and parents in India.
Vedantu’s YouTube channel saw a 9X growth with yearly views of 510 million hours making it one of the largest YouTube platforms for K-12. The interaction with Master Teachers, Study Material, Tests & Assignments, LIVE Doubts feature has seen a massive increase in the past year as students continued learning from home. The number of students attending LIVE classes on the platform grew exponentially to 6.3 million across the K-12 category & competitive exams such as JEE & NEET. Further, Vedantu recorded its highest growth collectively, and revenue grew by 350% in 2020.
It was observed that Indian learners mostly resort to YouTube for lectures, tips, and special launch series on grades. Vedantu’s 23 YouTube channels for every learner and the most-watched ones include NEET made Ejee, 9th & 10th, and JEE. Vedantu has increased the number of sessions and launched focused pods for seniors and juniors on its YouTube channels month on month and has crossed a watch time of 5 Billion Minutes across its platform & YouTube channels. Vedantu also scaled its unique users on the app with 24.1 million users in 2020 which is 9x growth from 2019.
Vamsi Krishna, Co-founder and CEO, Vedantu, said, “Driving impact at scale is our singular vision, and we want to be the brand that solves every student’s learning needs beyond courses and exams. We have launched early learner category, new product experiences and non-academic courses keeping in mind the vision and potential that we can create. With 210 million traffic generated on the platform, we are humbled that students have made Vedantu their unanimous choice, and we want to provide them an inspiring experience at every touchpoint. Keeping student interaction and engagement at the core; we strive to make Vedantu the most loved EdTech brand in India.”
Vedantu also saw exciting results from students across the country at the end of the academic year with:
• 37% of students in Class X scored more than 90%.
• Highest score in the 12th C.B.S.E. board was at 98%.
• 69% of students scored more than 90% in Class XII
• 3 students came in Top 50 in JEE advanced
While the EdTech sector is witnessing a paradigm shift and is at the cusp of the digital revolution, the implementation of technology in the education industry has facilitated companies to offer innovative solutions with customized content through trending technologies like A.I. & ML. Designed by technology experts, Vedantu’s W.A.V.E. platform is India’s revolutionary and patented platform, which caters and prepares students for competitive exams and enables student-teacher interaction in an engaging and gamified manner with LIVE quizzes leaderboard, hotspots & doubt solving.
Students can easily access Vedantu’s LIVE classes and the entire program at home from their mobile, desktop, or tabs.