Bhubaneswar: KIIT School of Management organized its 8th National Marketing Conclave on a contemporary theme Consumer in Digital Age on 14th October 2017. The conclave provides students with an opportunity to interact with business leaders and policymakers for holistic learning. Several technical sessions were held on this day. The first panel discussion was on ‘Consumer Power in Digital Age.’ Panellists including Sanjay Tripathy, Co-Founder and CEO, Agilio; Rohit Khurana, Co-Founder and COO, Tagbin Services; Prasad Routray, Vice President and Business Head, Airtel, Mumbai; Krishanu Chakravarty, CEO, Farmers’ Fortune India and D. J. Dutta, Vice President, Sales and Operations, Altitude Software deliberated on the power that a consumer wields in a digitally connected world. The issues discussed ranged from cyber security, the need and utility of Omni channel marketing, the juxtaposition of traditional 4Ps of marketing with the emerging 8 S of digital marketing and the requirement of brands to connect with the consumer and customize products as per their needs.
The second panel discussion on ‘Digital Capabilities of Firm’ discussed by eminent panellists including Rahul Kohli, CEO, Indo Gulf Fertilizer; Deep Prakash Pant, Practice Head- Digital at BT – Global Services India; Girija Shanker, Head-New Markets, India/South Asia, IBM Global business Services; Vivek Merani, MD Magnoneg+; Swapnil Dixit, Lead Product Alliances (Dev. Platform & Offline Innovation) and Co-Founder and former CEO, Jagriti Yatra. With the use of technology, marketing departments today, are able to quickly assimilate and synthesize a lot of consumer data, opined the panellists. The panel agreed, technology enables organizations to reach more customers at a lesser cost. The final session followed by informative and interactive workshops with thought-provoking discussions on topics such as Designing a Digital Product, Digital Advertising, Omni Channel Commerce, Next One Billion Digital Consumers and so on.
In his welcome address Dr. Achyuta Samanta, Founder, KIIT & KISS highlighted the importance of digital marketing in the current era. Though this is the age of marketing, companies have to create robust products and services to sustain, he said.