Senior management at Pink Lemonade Communications to mentor Vedica Scholars
Bangalore : The leadership team of Pink Lemonade Communications, a global full-service, integrated marketing, and communications agency, will be mentoring four young professionals for the Vedica Scholars Program for Women.
The Vedica Scholars Programme for Women prepares its Scholars for a sustained professional career of distinction while helping them become more self-aware. As a part of the mentorship programme, a team from Pink Lemonade will help women mentees grow and learn through real-world experience.
Vedica conducts a women’s-only management practice and leadership programme in India. Founded by Anuradha Das Mathur, its ground-breaking programme differs from your typical business school by integrating women’s needs and career cycles into the heart of the curriculum. Their scholars are mentored by highly qualified professionals handpicked by Vedica themselves.
Tina Garg, CEO, and Founder of Pink Lemonade says, “Vedica Scholars and Pink Lemonade have a shared vision to support and mentor women with potential to achieve fulfilling careers. It’s a pleasure and honor to mentor the talented young women from Vedica. The programme’s innovative and out-of-the-box curriculum will definitely help them thrive in a creative environment like ours. Our aim is to provide an all-around experience of leadership and give them an overview of various aspects of the ad world. We hope that these young professionals will pay it forward themselves someday.”
Speaking on the collaboration – Anuradha Das Mathur, Founder, and Dean of the Vedica Scholars Programme For Women says that “It’s great to have our Scholars be mentored by members of the senior management of Pink Lemonade. Over the years, Tina and her team have been pillars of support to women-led startups, mothers getting back to work, and young ambitious women starting their careers in the field of marketing. It’s also great to see a higher ratio of women in Pink Lemonade. We are excited for our Scholars to be a part of a dynamic and creative environment like Pink Lemonade”
Pink Lemonade Communications comprises an almost 70% female employee ratio and works with a plethora of large international and local brands delivering value. Pink Lemonade Communications is a 190 people strong team who are experts in Digital Marketing, Design, Copywriting, Brand Strategy, Video, and UGC Content Creation domains amongst various others.