IIM Calcutta Introduces Executive Programme in Communication Strategies for Corporate Leaders

Kolkata: The Indian Institute of Management, Calcutta is all set to launch its new executive programme on Communication Strategies specifically designed to meet the needs of corporate leaders. With an aim to equip present and prospective leaders with strategic skills in communication, the Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) will commence in January 2020. The six-month programme will help participants assume leadership roles amidst diverse and complex corporate business scenarios.
Professor Apoorva Bharadwaj, Programme Director – Executive Programme in Communication Strategies for Corporate Leaders, IIM Calcutta said, “With this programme, we aim to develop leaders who are fluently capable of functionalizing their business’s vision and mission through new strategic frameworks of communication. Participants will be taught to utilize communication as a leadership strategy and not just as a medium of interaction. We will also include modules on cross-cultural communication in order to help global leaders manage cross-cultural diversity in trans-national organizations. The course will enable participants to be better orators, better strategists and conflict managers alongside nurturing their communication proficiency.”
Professor Pragyan Rath, Programme Director – Executive Programme in Communication Strategies for Corporate Leaders, IIM Calcutta said, “As a corporate business leader, it’s essential to have the ability to effectively communicate the purpose of the organization to its internal and external stakeholders. When it comes to leadership communication specifically, the right approach is essential to advance the business to the next level. With the EPCSCL programme, we aim to lay emphasis on the aspect of leadership through strategic communication techniques. The participants will be made ready to handle multifaceted aspects of corporate business communication through communication analytics, critical thinking, art of persuasion & negotiation, decision-making etc.”
The programme will be delivered via a 6-month course comprising integrated virtual and classroom sessions and is aimed at senior managers in organizations who are aiming to move towards executive leadership roles or positions with more delegation and decision-making authority.