Indian Institute of Management – Amritsar is set to go live with the sixth edition of its Annual Finance and Marketing Conclave

By India Education Diary Bureau Admin On Oct 20, 2022

Indian Institute of Management – Amritsar is set to go live with the sixth edition of its Annual Finance and Marketing Conclave. The Conclave is scheduled to be held on the 29th of October this year in the offline mode. Pariprekshya’22 aims to provide a platform where illustrious industry stalwarts with all-encompassing experiences in the Finance and Marketing domain can interact with budding managers and reflect on the dynamics and developments in the domain.

The year’s theme for the first-panel discussion is in the finance domain – “ESG Trends in Financial Sector: The Prominence of ESG Today and Beyond”. The theme explores the prestige and evolutionary power that ESG holds and could be used to leverage the financial sector.

The keynote speaker for the first panel is Mr. Chandru Badrinarayanan, Chief Operating Officer, Blue Sky Analytics. The distinguished speaker panel consists of Mr. Sheshadri Savalgi, Chief Finance Officer, General Mills; Mr. Salin Agarwal, Building Finance, CRED; Mr. Gurvinder Singh, Chief Financial Officer, Mitsubishi Electric India Pvt. Ltd; Mr. Ashwini Kumar, Chief Risk Officer, Tata Cleantech Capital Limited; and Ms. Rachna Jindal, Chief Financial Officer, Farmley.

Financial institutions have been increasingly focusing on Environmental, Social and Governmental principles and pursuing sustainability goals. The theme attempts to address the changing landscapes in the Financial sector and the necessity to integrate ESG practises not just to have a competitive advantage but also to drive a substantial change in the world of finance.

The second-panel corresponding to the Marketing domain is based on the theme – “ Metaverse Marketing – It’s Here to Stay”. The theme encapsulates the critical trend in the market – Metaverse and its transformative power in the marketing domain.

The Keynote speaker for the second panel is Mr. Atul Raja, Executive Vice President – Global Marketing at Wadhwani Foundation. The distinguished speaker panel consists of Dr. Kushal Sanghvi, Head – India & SEA, Citrus Ad; Mr. Ashish Tiwari, Chief Marketing Officer, Home Credit India; Ms. Bhuvana Subramanyan – Marketing Leader; Mr. Prasun Kumar, Chief Marketing Officer, Just Dial; and Mr. Shyam Sunder Nalluri, Chief Marketing Officer, Coromandel International Ltd.

The second-panel discussion would focus on addressing the potential of metaverse in the changing marketing landscape, with GenZ and millennials as the target customers.

Reviving from the after-effects of the COVID-19 pandemic and the emergence of new risks and challenges, the necessity to understand the scope and potential of these trends to benefit an enterprise financially and socially is immense. Thus, the panel discussion at IIM Amritsar would aid in preparing upcoming leaders for the uncertainties in a dynamic corporate environment.