Ural Federal University: University Students Receive Professional Award in PR

The educational project “Paris Stories in PR Style”, developed and successfully realized last year by the students of the Advertising and Public Relations program of the Graduate School of Economics and Management at Ural Federal University, became the winner of the XXII Open Russian contest of student projects in the field of public relations and media technology “Crystal Orange”.

The authors of the project are fourth-year students Anjey Onar and Maksim Kozmanov and Mikhail Skupov, a graduate of the institute. They researched communication features of storytelling, created and tested a unique concept of PR-supported programs of the European Institute of PR. In the market of additional professional education these programs are aimed at mastering modern trends in advertising and public relations by the Ural media professionals.

Project supervisor Oleg Pavlovich, lecturer at the Department of Integrated Marketing Communications and Branding at Ural Federal University, believes that cooperation with the only university in Europe that specializes in professional promotion of world famous brands, gives the Ural communicators a unique opportunity to acquire modern knowledge and experience in advertising and public relations.

Solemn ceremony of awarding the winners will take place on November 17 in the Innovation Center “Skolkovo” in Moscow. Students will take part in master classes with leading PR and advertising business specialists, discuss current trends in their profession and get acquainted with presentations of the best communication projects presented in “Crystal Orange – 2022”.