IIT & IIM Alumnus, Kalyan Kumar along with Vaibhav Gupta launches KlugKlug, a Global Decision making B2B Tech Platform for Influencer Marketing

New Delhi : KlugKlug, a Global Decision-Making B2B Tech SaaS Platform for Influencer Marketing launches in India and global markets by Kalyan Kumar and Vaibhav Gupta. Kalyan is an IIT graduate and has an extensive background in marketing having previously served in leadership roles, while Vaibhav, a digital-first native, has done various marketing campaigns for several MNCs, he is a graduate of IMS Ghaziabad. The platform provides the most exhaustive and dependable global influencer intelligence, exploration, and information for social media such as Instagram, YouTube, and TikTok, with in excess of 252+ million influencers’ Profile Insights, and a data platform utilizing Artificial Intelligence and Machine Learning technologies guaranteeing 85% precision. KlugKlug can address the Influencer Marketing needs for 230+ countries.

The CMO’s everyday challenge with Influencer Marketing is that it can be difficult to measure the effectiveness of campaigns. Additionally, not all influencers may be transparent about their audiences or true engagement, leading to massive credibility issues. It can also be difficult to find the right influencers for a brand, as their audiences must align with the brand’s target market, where the real marketing actually begins.

When discussing the maintenance of data, marketers have so only been able to focus on overall visible numbers like Followers and Engagement Rate; however, the importance of accuracy and a deep understanding of the Audience data is now critical. KlugKlug provides the opportunity for ‘true’ and immediate searchability for influencers with relevant audiences, potentially increasing efficiency in influencer marketing by up to 80%. The platform, which covers over 252+ million influencers across Instagram, YouTube, and TikTok, provides the most expansive and reliable influencer intelligence, discovery, and insights with data that is powered by AI-ML technology and is accessible around the world.

Commenting on the launch Kalyan Kumar, Co-Founder and CEO of KlugKlug said: “At KlugKlug, we believe in the power of influencer marketing to drive business growth. We are dedicated to helping brands and agencies maximize their ROI through our AI-based technology and data-driven insights. It’s not data but intelligence that can be culled from the vast sea of data for precision. Additionally, There is a lot to be gained by Influencers and Content creators too- that of bringing forth the truly hardworking and authentic influencers from the long tail who get outshined by the big usual suspects, many of them with very low quality or fake followers. By leveraging our comprehensive analytics and intelligence platform, we enable marketers to identify key influencers, measure their impact, and optimize their campaigns for maximum return.”

KlugKlug’s roadmap is to develop AI-based tools to refine the influencer marketing experience, as well as give brands and marketers data-driven insights. Additionally, the platform seeks to connect influencers and brands by providing a comprehensive platform to manage campaigns, monitor performance, and evaluate data. Ultimately, KlugKlug plans to expand its services to new markets and Social Media Platforms to respond to the growing interest in influencer marketing.