IMS Ghaziabad organized “Business Model Canvas (BMC) Competition” under the aegis of AICTE

IMS Ghaziabad organized a vital “Business Model Canvas (BMC) Competition” under the aegis of AICTE’s Celebrating India’s Presidency of the G20 highlighting the role of “Innovation, Entrepreneurship, and Start-up to achieve the goals” on April 11, 2023. Addressing the enthusiastic learners, Dr. Radhika Malhotra, Officiating Incharge, Director Office, emphasized the importance of innovation and problem solving in the current disruptive business scenario. She sensitized the young minds towards the numerous innovative endeavours undertaken by IMS Ghaziabad for nurturing an entrepreneurial ecosystem. The unique initiative was conceptualized by Center of Innovation & Entrepreneurship (CIE)’s Pioneer Club of the institute. The winners will be attached & mentored by the industry experts in converting their business idea into entrepreneurial ventures.

The interactive session encouraged the students towards ideation and enabled them to visualise the various building blocks for starting a successful business venture including customers, route to market, value proposition and finance. Compered by Yash Singh and coordinated by Dr. Laxmi Pandey, Dr. Rudresh Pandey, Dr. Abhishek Bhushan Singhal & Dr. Naveen Virmani, the session was instrumental in motivating the learners to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas.