Growel’s 101 Mall Receives the Jury’s Choice Award at MAPIC Most Admired Shopping Centre Awards 2023

Mumbai :Growel’s 101 Mall receives the Jury’s Choice Award for Best Marketing and Promotion Activities- West, at the MAPIC Most Admired Shopping Centre Awards 2023.

Growel’s 101 is suburban Mumbai’s favourite family destination popular for many of its on-ground events and activities. Throughout the year Growel’s 101 Mall has been organizing events and promotions that are experiential based and attract footfalls.

The Jury’s Choice Award for Best Marketing and Promotion Activities- West, at the MAPIC Most Admired Shopping Centre Awards 2023, recognises Growel’s 101 particularly for its initiative called ‘ArtiSTREE’, which honours women from various walks of life and provide them with a platform to showcase their talent. Growel’s 101 has been organizing ArtiSTREE for the past nine years and receives overwhelming participation of women – largely home makers, who audition and exhibit their talent during this activity open to mall visitors and public-at-large.

Participants get shortlisted through auditioning rounds following which the finalists are provided with a public platform through an exhibition of Arts & Culinary, while the Performing Arts participants are given an opportunity to perform live in a concert open to all customers of Growel’s 101 Mall. The event culminates into a Grand Finale award ceremony to felicitate titles such as ‘Queen of Art’, ‘Queen of Performance’, ‘Queen of Cuisines’, Queen of Inspiration’, and ‘Influencer Queen’.

Speaking about the awards, Gerald Mathew, General Manager Operations, Growel’s 101 Mall, said, “The new age customers are looking at sharing glimpses of their lives online and looking for more than a shopping spree at malls. In this social media age, activities worth photography automatically lends to a greater organic visibility online. Besides on-ground activities we have set up experiential zones to tap on to the pop-culture trends of the millennials like selfie corners and interactive installations.”

Other events organized by Growel’s 101 during the last one year include Europa 2022, The Royal Diwali 2022, The Flea Fair Kandivali, Ho! Ho! Holly Jolly Christmas, The Eat Street Kandivali, among others.