Bauer College Presents Entrepreneurship Course Spotlighting Business Insights Inspired by Taylor Swift

A course focused on the entrepreneurship lessons of Taylor Swift is coming to the C. T. Bauer College of Business at the University of Houston next year.

Enrollment is now open for “The Entrepreneurial Genius of Taylor Swift,” which will be offered next spring at UH and taught by Professor of Practice Kelly McCormick, who also serves as managing director for the university’s startup accelerator RED Labs. McCormick said Bauer College is the ideal venue for the class, given the Wolff Center for Entrepreneurship’s long history of ranking #1 nationally and the college’s focus on applicable business lessons.

“You definitely don’t have to be a hardcore fan — a Swiftie — to learn and appreciate the entrepreneurial genius that has made Taylor Swift an international phenomenon,” McCormick said, citing Swift’s expertise in marketing, fan engagement, community building and brand strategies.