Parineeti backed Clensta goes global, aims 10% contribution from exports

Gurugram: Personal care brand Clensta has set its sight on making its presence felt across the globe by taking its range of innovative products backed by science to more countries across the world. Over the last six months, Clensta has been on an aggressive growth path to set up shops in Malaysia, US, and Saudi Arabia.

By the end of this financial year, Clensta aims to make its products available in Nepal, Bangladesh, UAE and the GCC. The brand is currently in the process of setting up the supply chain to ship its IIT Delhi-backed products to these countries. By the end of FY-24’, Clensta aims to grow its global footprint to include 20+ countries, with 10% of its revenue coming in from overseas sales.

“Africa is a rapidly growing market. The huge potential of the personal care market is still largely untapped even by the biggest players in the ecosystem. Through our partnership with Carrefour, via our distributor, we aim to build a strong presence in the African market and tap into the massive reach that Carrefour has established in the country. This association with Carrefour validates the acceptance of our innovative Waterless products at a Global stage, this has encouraged us to focus more on international expansion and explore countries which has an inherit demand for innovative personal care products.” said Ashish Mishra, Co-Founder and CBO, Clensta.

In April this year, Clensta entered the African market with a limited presence in Uganda. To widen its reach in the continent, the brand, through its distributor has partnered with the African arm of Carrefour, a French multinational retail and wholesaling corporation to make its pioneering range of waterless personal hygiene solutions available to Africans.

“We’ve set our eyes on the international markets that offer higher purchasing powers. Since Parineeti coming on board, we have seen an increase in the brand acceptability both nationally and internationally. With a seasoned sales team being led by Ashish, we have also leveraged on their vast networks and the networks of our investors to meet the organic demands arising out our various international markets. For a startup like us, a global presence offers lucrative opportunities including higher gross margins and lesser competition than the domestic market given that the entry barriers are high. Needless to say, Clensta has been growing rapidly domestically as well,” said Puneet Gupta, Founder and CEO Clensta.