ITC Mission Sunhera Kal launches Swachh ‘Teerth’ campaign marking the inauguration of the Ram Temple at Ayodhya    

New Delhi: On the occasion of the inauguration of the Ram Mandir at Ayodhya, the ITC Mission Sunhera Kal, ITC’s social investment programme team, has strengthened its initiatives with the Ayodhya Nagar Nigam by initiating the Swachh ‘Teerth’ campaign, which involves multi-dimensional interventions.

Over 1,000 dustbins made of recycled plastic have been given to local vendors, who have taken a ‘shapath’ to ensure that the bins are used effectively. Over 200 Plastic Collection Boxes made of recycled plastic with a capacity of 290 litres have also been installed at different places. Over 200 volunteers have been trained who will be monitoring the collection of waste.

ITC has been associated with Ayodhya Nagar Nigam, and has been working with the Urban Local Body as a part of the MoU with the Government of Uttar Pradesh. In the coming months, installation of composters and bio-gas units are planned with the support of Ayodhya Nagar Nigam.