BENGALURU GEARS UP FOR FIRST “TOYOTA GREATER BENGALURU BIDADI HALF MARATHON 2024”; A SPECTACULAR RACE FOR SAFETY AND SUSTAINABILITY
Bangalore : Toyota Kirloskar Motor (TKM), today announced its association with Toyota Greater Bengaluru Bidadi Half Marathon 2024. Organized by the Bidadi Industries Association (BIA) Foundation, this exhilarating marathon is scheduled on March 24, 2024, starting at 5:00 AM, at the picturesque Jollywood Studio & Adventures, Bidadi. The much-awaited Toyota Greater Bengaluru Bidadi Half Marathon is the first, and flagship event of the BIA foundation, serving as a platform for community development, promoting safety and sustainability awareness in the Bidadi industrial region.
Being the first of its kind marathon in the Greater Bangalore region, the event is receiving huge response, and to cater to the diverse participants, the marathon is categorised across 21Km, 10Km and 5Km for the age group 16 years & above and a special category of 3Km for children 15 years & below. The Toyota Greater Bengaluru Bidadi Half Marathon 2024 embraces more than just the thrill of running. With a striking theme of “RUN FOR SAFETY & SUSTAINABILITY”, it showcases a multifaceted initiative aimed at fostering a deep-rooted sense of trust, social responsibility, and community among the residents of the Ramanagara district. The marathon resonates with the goal of promoting health, fitness, and a sustainable lifestyle for all participants along with championing responsible road usage and compliance, setting the pace for a future, where road safety and conscientious commuting are not just encouraged but celebrated.
The BIA Foundation, established in 2023 and registered under the Indian Trust Act, is committed to channelizing community development activities in and around the Ramanagara district. With the generous support of industries in the Bidadi Industrial area and beyond, the foundation aims to make a positive impact on the lives of the local community. The marathon is a testament to unity, teamwork, and the indomitable spirit of the community among all BIA industries, striving to create a positive and lasting imprint on the social fabric of the region.
Sharing his thoughts, Mr. Sudeep S Dalvi, Senior Vice President, Director & Chief Communication Officer, TKM said, “At Toyota Kirloskar Motor, our commitment goes beyond manufacturing automobiles; it extends to contributing meaningfully to the communities in which we operate. We are thrilled to partner with the BIA Foundation for the Toyota Greater Bengaluru Bidadi Half Marathon 2024, an event that perfectly aligns with our core values of safety, sustainability, and community development. We are proud to support the Foundation in their commendable efforts to bring about positive change in Ramanagara district. Together, we look forward to creating an impactful event that not only celebrates the spirit of running but also involve the surrounding community to take ownership and spread awareness on road safety and sustainability as a responsible citizen. We invite participants from all walks of life, including seasoned athletes, amateur runners, enthusiastic beginners, and industry employees to join us for this exhilarating event.”
Toyota is committed to supporting initiatives that align with our core values of community development and looks forward to an impactful Toyota Greater Bengaluru Bidadi Half Marathon 2024. With over 2 lakhs in total prize money to be won, prizes trophies will be awarded to the top 3 winners covering each age wise and gender wise category, and all finishers will receive a medal and an E-certificate in recognition of their participation.
Currently received very good response with 2500+ participants, registration for the marathon is open until 10th March’24 on paid basis, for any further details kindly contact Mr. Sunil K G, Mobile 99162 38377.