Book on PR and CorpCom released

Bhubaneswar: Prasanna Kumar Mishra, former Finance Secretary, Government of Odisha, released ‘Lokasamparka O Corporate Jogaajoga’ (Public Relations and Corporate Communication) authored by Prof. Mrinal Chatterjee and Soumya Ranjan Bihara on the occasion of National Public Relations Day in Bhubaneswar on Sunday. The release took place during a special talk organized by the Bhubaneswar Chapter of Public Relations Society of India (PRSI) which was on ‘Sanatan values and emerging India: Role of Public Relations’, wherein Mr Mishra was invited as the chief guest. The book’s author and regional director of Indian Institute of Mass Communication Dr Mrinal Chatterjee was the chief speaker at the event.

About the book, Dr Chatterjee said, “This is probably the first major book in Odia on Public Relations and Corporate Communication.” The book’s main aim is to throw light on the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen. Emphasizing on the contents of the book, Dr Chatterjee stated, “In its 17 chapters, we have  emphasized on both the conceptual and practical aspects.”

The book also discusses the ethical and legal aspects of the subject. It looks at the recent trends and future of Public Relations and Corporate Communication, as new and disruptive technologies have started making profound changes in the media ecosphere all over the world.”

Chairman of the Bhubaneswar Chapter of PRSI Shashank Pattnaik also appreciated the efforts of the authors for producing such a seminal work in this domain. Several members of PRSI and other PR professionals had also participated in the event.