MAGGI Empowers 10 Women to Bring their Entrepreneurial dreams to life
MAGGI has announced the winners of the second edition of MAGGI Apna Food Business. It is aimed at empowering aspiring food content creators with the skills and knowledge that enables them to build their own food channel and monetise the content they create. In this edition, the programme reached over 20 million aspiring culinary content creators and equipped over 50,000 participants with the skill and experience to start their online food channel.
After two intense months of training with some of the most prominent food influencers in India, like Kabita Singh (KabitasKitchen), Madhura Bachal (MadhurasRecipe), Teja Paruchuri (Vismai Foods), Tanhisikha Mukherjee (Tanhir Paakshala) and experts from YouTube and META, 10 deserving winners were awarded Rs. 5 Lakhs each in seed capital, to build their own content business. The food entrepreneurs who made their way to the coveted list are Sophia Machado, Shreya Rao, Trashika Dsena, Ashneet Kaur Anand and Sheetal Pednekar from Mumbai, Priyanka Kundu Biswas from Kolkata, Shailaja Nair from Trivandrum, Pinky Daswani from Pune, Vandana Jain from Gurugram and Benisha Martin from Mumbai/Hyderabad.
Commenting on this initiative Rajat Jain, Director, Foods business, at Nestlé India said, “I would like to extend my warmest congratulations to the winners of this edition of MAGGI Apna Food Business. Over the years MAGGI has evolved into a symbol of empowerment, innovation, and a celebration of the culinary arts. ‘MAGGI Apna Food Business’ is yet another testament of our unwavering commitment towards celebrating the cooks and being their ally. It gives us immense pleasure to have played a part in turning their dreams to reality. I would also like to extend my gratitude to our partners from India Food Network who played a critical role in the seamless execution of the second season of MAGGI Apna Food Business.”
Over the last four decades, MAGGI has earned the love and trust of countless Indians, inspiring the culinary curiosity of aspiring chefs. Through its wide range of products, MAGGI has empowered cooks and foodpreneurs to create dishes that bring joy to people’s lives every day. Envisioned as a key element of its Desh Ke Liye 2 Minute initiative, MAGGI Apna Food Business has grown from strength to strength and continues to be an ideal platform for over 20 Mio budding culinary content creators, nurturing their talent and fostering innovation.