TRIFED Enhances Tribal Artisans’ Market Access through Pradhan Mantri Janjatiya Vikas Mission (PMJVM)

The Ministry of Tribal Affairs, through its agency namely Tribal Co-operative Marketing Development Federation of India (TRIFED), is implementing the scheme ‘Pradhan Mantri Janjatiya Vikas Mission’ (PMJVM) wherein TRIFED provides backward linkages through empanelment of tribal artisans / suppliers for procurement of their tribal products and forward linkages through sale of their products in the market through its ‘Tribes India’ outlets and e-commerce portal ‘tribesindia.com’ apart from other e-marketing channels like Amazon.com, Flipkart.com, Paytm, Snapdeal.com and GeM. The details of procurement and sale made by TRIFED during the last three years are given below:

Sl. No. Year Procurement (Rs in Lakhs) Sale (Rs in Lakhs)
1 2021-2022 2900.33 4342.32
2 2022-2023 1520.31 3574.09
3 2023-2024 1804.16 3607.22