Westland Business launches ‘Spark’ by Amith Prabhu and Sarika Chavan, introducing the leaders of the Indian PR profession
Westland Books is excited to announce the launch of their new business book Spark: Stories and Insights from India’s Public Relations Pioneers, authored by Amith Prabhu and Sarika Chavan. This targeted book brings perspectives and insights from twenty-four Public Relations experts in India who helped shape the industry.
Key contributors in the book are Sunil Agarwal, Atul Ahluwalia, Madan Bahal, Manisha Chaudhary, Kunal Kishore Sinha, Dilip Cherian, Rajiv Desai, Sunil Gautam, Aman Gupta, Shivani Gupta, Vineet Handa, Archana Jain, Ashish Jalan, Zacharia James, Samir Kale, Bobby Kewalramani, Nikhil Khanna, Nandita Lakshmanan, Gaurav Patra, Roger Pereira, Bela Rajan, N. Sundar Rajan, Prema Sagar, and Rishi Seth.
Spark: Stories and Insights from India’s Public Relations Pioneers will resonate with people who work in the PR profession and those who are curious about how the industry functions.
Published by Westland Business, the book is now available in all physical and online stores.
About the Editors
Amith Prabhu is a pioneering Public Relations and reputation management professional with over twenty years of experience. He has worked in India and in the USA at leading marketing communication companies. He is the co-founder of India’s only weekend offsite summit for the profession, PRAXIS. He serves on the international board of the Global Alliance (GA). He is the founding dean at the School of Communications & Reputation (SCoRe) in Mumbai. He has a postgraduate degree in Public Relations and communication management from Symbiosis Institute of Media and Communication. He lives in Gurgaon.
Sarika Chavan is the founder of Sparkle Gift Cards and is the director of social impact at The PRomise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president – client experience. Previously she was employed at Adfactors PR, Text100 (now Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai.