Aadyam Ties Up With Paytm and Insider.in As Its Exclusive Ticketing Partners This Season

New Delhi: Aadyam, the theatre initiative helmed by the Aditya Birla Group, announced Paytm and Insider.in as its exclusive ticketing partners for this upcoming fifth season. Tickets for their plays are now live on both platforms.
Theatre lovers in Delhi & Mumbai will be able book tickets to world class productions of four outstanding plays by Aadyam this year, on Paytm and Insider.in. Since its inception in 2015, Aadyam has been breathing life into scripts, ideas and artistic visions. Curated by theatre veteran Shernaz Patel as Artistic Director, this initiative is known for its plays with big production value and colourful backdrops.

Aditya Birla Group, a Fortune 500 company, is one of India’s oldest, most established and respected business groups. Aadyam was conceptualized with a vision to foster the theatre scene in India by providing a platform where theatre groups could focus on their creative pursuits while leaving production-related tribulations in the trusted hands of this initiative.

This year, Aadyam has partnered with Paytm and Insider.in to bring a seamless ticketing experience for its fans and theatre goers. Over the last two years, Paytm and Insider.in have established themselves in ticketing for movies, live events and curated experiences. Fans can find tickets to the best in music concerts and festivals, comedy performances, sports including the IPL and international cricket, and discover new things to do with food festivals, flea markets workshops, treks, camping and thousands of curated finds.

Brian Tellis, Founder & Group CEO- Fountainhead MKTG and spokesperson for Aadyam said, “This being Aadyam’s fifth year, we wanted to reach out as many consumers as possible. Through our association with Paytm and Insider.in, we expect to reach a much larger network of people who are avid followers of art, culture and theatre, as is the focus of this platform.”

Shreyas Srinivasan, CEO Insider.In said, “Aadyam’s initiatives and productions have changed where theatre in India is today. We’re excited to collaborate with them and begin this new partnership.”

Aadyam’s fifth season kicks off in Delhi with a rendition of Aaron Sorkin’s “A Few Good Men” opening in late September at Kamani Auditorium. Tickets can be bought on Paytm and Insider.in once they’re live later this month. Stay tuned at:


For more details about the initiative and the first play, head to www.aadyam.co.in and get a sneak peek into the star cast, tickets and much more!