Aakash Digital sees Four-Fold increase in Daily Active Users during lockdown
New Delhi: The Covid-19 lockdown has catalyzed the growth of the EdTech sector in India. Aakash Digital — an online learning platform of Aakash Educational Services Limited (AESL), the national leader in the test preparation sector — has seen four times increase in its daily active users in April 2020 as compared to the previous year. A case in point is Aakash Live Class users which has gone up three times from 6,800 in Apr 2019 to approx. 17,000 in Apr 2020.
In fact, there has been a stupendous increase in enrolments when compared to the pre-lockdown period as well with Daily Enrolments going up by three times in April 2020 as compared to the pre-lockdown period in March 2020. Growth in terms of number of students has also seen a phenomenal jump with the Daily Active Users on Aakash iTutor App going up five times from 7000 in Mar 2020 to 34,500 in April 2020. Aakash Live Class users have gone up three times from 6,300 in Mar’20 to approx. 17,000 in April 2020.
Mr. Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL), said: “The world is grappling with coronavirus and the economy has hit a pause, certain sections of society such as students need to continue preparing for some of the toughest competitive exams like JEE and NEET to ensure continuity in their study schedule. I on behalf of AESL family is pleased to announce that we are seeing a great response on our EduTech platform Aakash Digital, as there is a three-fold increase in daily enrolments in April 2020 as compared to the pre-lockdown period in March 2020. All our regular classroom batches are running on schedule without any delay or disruption, with the faculties taking live online classes. Also, AESL has been enrolling and educating students who want to study exclusively online. We are pleased to offer support to students who are continuing their education from home to tide over the disruption in education caused by COVID-19.”
Aakash Digital offers products like Aakash Live, Aakash iTutor and Aakash Practest. Aakash Live offers the best faculty from Aakash via live online classes, along with instant doubt resolution. This is ideal for students who do not have a reliable coaching solution near their home. Aakash iTutor enables students to learn at their own pace by watching recorded video lectures from experienced Aakash faculty. It enables students to strengthen concepts at their own pace. Aakash PracTest allows students to test themselves against students outside their coaching centre.
Increase in the number of users since the lockdown
DAU (Daily Active Users) on Aakash iTutor App have gone up 5 times (from 7k in Mar’20 to 34.5k in Apr’20)
Daily enrollments have gone up 3 times in Apr’20 as compared to Mar ’20 (pre lockdown)
Aakash Live Class users have gone up 3 times (from 6.8k in Apr’19 to approx. 17k in Apr’20)
Aakash Digital enables students preparing for JEE, NEET and grades 8-12 school, board and competitive exams get quality coaching at the convenience of their home. The edu-tech platform brings the academic legacy and discipline of Aakash Institute to your home through live online classes, recorded video lectures and online practice tests. It empowers students who want quality education but do not have access to the same due to geography or economic reasons.
Features offered by Aakash Digital
High-quality and well-researched study material
Lectures by qualified Aakash faculty
Regular assessment through online practice tests
Quick doubt resolution during and after the class