Aalto University: Forum for Markets on Marketing in Helsinki

Aalto University, Department of Industrial Engineering and Management, organised the 2022 Forum on Markets and Marketing in Helsinki on June 12-15. The Forum brought together a group of multi-disciplinary academics from four continents to discuss topics focused on key questions in research on value creation, innovation and markets, joined by a common interest in the development of service-dominant logic.

Aalto University, Department of Industrial Engineering and Management, organised the 2022 Forum on Markets and Marketing in Helsinki on June 12-15. The Forum brought together a group of multi-disciplinary academics from four continents to discuss topics focused on key questions in research on value creation, innovation and markets, joined by a common interest in the development of service-dominant logic.

The Forum was opened by a keynote speech by professor Stephen L. Vargo from the University of Hawaii. Through presentations and discussions spanning four days, the Forum was successful in enriching scholarly work on key questions on markets and marketing, and provided a platform for the development of new research ideas.