“Academics should lead the way and not follow” Mr. Shivakumar at IFMR GSB

“When was the last time a serious academic came up with something new in the world of management? Not for the last 25 years. Practising managers are bringing the concepts to the table by experimenting with their companies”, asked Mr. Shiv Shivakumar, Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group to hundreds of faculty and students during the virtual Marketing Conclave “Inside Marketing 2021” held at IFMR Graduate School of Business, Krea University.

He said academics should be leading the way and not be following. He urged academics and universities to ensure that more real-world examples and interdisciplinary thinking be brought to learning as innovation is happening at the intersection of disciplines of study.

The virtual conclave featured marketing gurus of the industry like Hrishikesh Shende, Business Director, Adidas for Emerging Markets; David Appasamy, Head of Brand and Strategy at Social Beat; with Janani Dwarakanath, Head of Product Marketing at Freshworks and Girish Ramdas, Co-Founder and CEO of Magzter; Mudit Mathur, General Manager for India and South Asia at Dole Foods and LV Navaneeth, CEO of The Hindu Group.

Wide range of topics were covered by the distinguished speakers –

“Marketing in the Age of AI” to “Marketing during Crisis”, shedding light on some of the recent trends that have changed the way marketers look at products, markets, distribution channels, consumers and user experience.

The conference concluded with an exclusive power talk for the students of Krea University, delivered by Chetan Gore, Vice President and Business Head of Reliance Retail.

Institute for Financial Management and Research (IFMR) was set up to provide research-based inputs to industries and the government in the areas of finance and economics. Considered one of the top-rated Business Schools in the country IFMR GSB is accredited by SAQS which offers a 2-year full time MBA in Finance, Quantitative Finance, Data Science among other specialisations.


Intake at IFMR GSB is through CAT, XAT, GMAT, CMAT, NMAT and GRE. Applications for the MBA batch 2021-23 are now open for Round 2. More information on admissions can be obtained at site https://krea.edu.in/ifmrgsb ; email gsb.mbaadmissions@krea.edu.in ; Phone: + 044 – 7165 0123 | 93601 34757 93601 34758.