Adamas University announced a full-time course in MBA Business Analytics

Kolkata: Adamas University rated as one of the best private Universities in Eastern India announced its association with SAS India, the leader in business analytics software for introducing a two-year full time M.B.A in Business Analytics. The program will impart skills in programming, visual business intelligence and machine learning, along with data management using Business Analytics tools as a competitive strategy for problem solving & decision making in real cases. One of the expected outcome of this program is attainment of prestigious SAS global credentials via SAS certifications which comes with online badges to be showcased over the social media and professional networking sites.

The idea behind introducing this course is keeping in mind the recent data, which shows that by end of 2024, 75% of enterprises will shift from evaluating to operationalizing AI, driving a 5X increase in streaming data and analytics infrastructures. Business intelligence and data analytics are the fastest growing markets in the corporate landscape with business processes requiring accurate measurement of every aspect of operations, from marketing to human resource analytics in real time. Adamas University and SAS have joined to bridge the talent gap of skilled and professionally qualified manpower in Business Analytics. Future managers should be aware of analytics program which supports today’s challenges and tomorrow’s decision.

“We have already stepped into the world which is ruled by technology and codes. Adamas University believes in building minds holistically. The courses have been designed to make the students industry ready. It is our pleasure that SAS and Adamas University will be working together with a common vision. Additionally this year we have also launched MBA in Pharmaceuticals and MBA in Logistics. In such pandemic situations we believe such courses will help students to avail multiple opportunities at their homeland”, said by Prof. Samit Ray, Hon’ble Chancellor, Adamas University.

“It brings upon us a moment of immense pleasure as our mission to build-up data science and tech- savvy workforce for the global village have been further accentuated by the partnership with ADAMAS university. Together we wish a promising career for the participants in our collective journey towards an analytically enlightened and smart society” said by Bhuvan Nijhawan, Director, Education, SAS Asia Pacific.

The programme is divided into four terms. Throughout the course, students will focus on Data Analytics, R for Business, Programming for Analytics, Data Management with SQL, Visual Business Intelligence, Text Analytics, Python for business, Machine Learning for managers (with HR/Finance/Marketing case studies), Neural Network & Deep Learning, Hadoop Data Management with Hive, Pig, using languages like SAS, R, Python and various emerging technologies. During these terms, students will receive in-depth management knowledge in analytics course. With this academic preparation, the students would be treated as industry-ready and required to do 6-8 weeks of summer internship and live project worth 8 credits during the final semester on a topic related to the specializations areas in collaboration with different industry/organizations.

Students looking to acquire these valuable skills can find more details here. Along with the said course the students can also now register for MBA in Logistics and Supply Chain and MBA in Pharmaceutical. The eligibility criteria for all these 2years MBA programmes are as per the industry standard. The students aspiring for the same can check Adamas University’s website for more details.


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