Adda247 set to target bigger audience with the growth of vernacular languages in educational courses
The edtech company taps students in smaller cities by providing courses in vernacular languages to encourage learning without barriers.
New Delhi: India’s largest and leading online learning platform for Central/State government jobs, Adda247, has amplified its content in local languages to support the rising demand of quality education in Tier II & Tier III cities of the country. Currently, it operates in 9 languages, Hindi, English, Tamil, Telugu, Bengali, Assamese, Gujarati, Punjabi, Odiya, Malayalam, penetrating into smaller markets besides the metro cities.
In continuation to its commitment to making quality education accessible to every student, Adda247 is providing its educational services at affordable rates even in local languages. As reported, there is already heavy traction in all languages offered as the government is also promoting exams that are being conducted in vernacular languages.
As Adda247 aims to become a one-stop platform for all kinds of competitive exams ranging from lower clerk to highest cadre level, it is also catering to all multilingual language exams through its exclusive youtube channels, website blogs and mobile app. In the last 6 months, Adda247 has added new courses/exam preparation that includes curriculum for FSSAI, ICAR- IARI technician, ASRB, IBPS, State level exams for agricultural development officer, agricultural specialist officer, NABARD etc in Gujarati, Punjabi, Odiya and Malayalam language.
Commenting on this initiative, Anil Nagar, the founder & CEO of Adda247 said,” We have more than 1.5 crores of users visit our websites/app and many engage with us either with the free or paid version. Since our launch into multilingual language programs, we have grown at 3x times in terms of overall revenue as compared to last year. This shows the potential and need for education in Tier II and Tier III cities that often get ignored in mainstream educational offerings. The use of vernacular languages in various government exams has opened a plethora of opportunities for young Indian students to aim higher for their future, and we take pride in assisting them with the right support and guidance. India is the second-largest market for e-learning and we are confident that the next ed-tech wave will come from smaller cities of India”.