Aditya Birla Fashion and Retail’s Youth Fashion Brand ‘People’ dazzles with its 24th store in Bengaluru

Bengaluru: Aditya Birla Fashion and Retail Ltd’s youth fashion brand ‘People’ launches its 24th store in the city. ‘People’ has a significant presence across the country with 92 stores located in metros, tier 1 and tier 2 cities, with Bengaluru taking the lead with the maximum number of stores. People’s new store was launched amidst large fanfare by sandalwood actor Mr. Rakshit Shetty.

Commenting on the occasion, Mr. Sooraj Bhat, Chief Operating Officer, Fast Fashion Business, Aditya Birla Fashion and Retail Ltd. said, “Bengaluru is one of our biggest markets and we are happy to say that ‘People’ is one of the most loved fashion brand by the youngsters who like to experiment with unconventional style. ‘People’ makes global fashion and trends accessible to the fashion conscious millennial and serves as a one-stop destination for the discerning consumers. Our new store in the city is a testimony to the phenomenal response we have received from our young consumers who are embracing international trends and including it as part of their wardrobes. The new store at Nagarbhavi will house the latest Autumn Winter 17 collection.”

Sandalwood actor Mr. Rakshit Shetty added “People has a fantastic collection, which is fresh, edgy and trendy at the same time. I love the way the brand has fused global trends with Indian sensibilities, keeping the pricing affordable. Their latest Autumn Winter 17 collection brings the best global runway trends to India at affordable prices. I’m honored to be here and unveil ‘People’s’ new store in namma Bengaluru”.

Spread across over 4300 sq.ft., the new store will house the latest fashion in edgy designs, that is street perfect and college ready. The new store has an exciting range of casual shirts, t-shirts, tops, kurtas and fusions tops, denims and accessories for both men and women.

The latest Autumn Winter 2017 collection is inspired by global runway trends. The Earthed Autumn & City Ninja collection in Men’s casual wear is an interesting mix of textured fabrics, camouflage and monochromes. Based on different themes such as retro styled silhouettes, hues of Indigo inspired from exquisite oriental patters, the young women will be spoilt for choice. The denim collection for men & women this season is fashionable and refined with a modern sartorial touch. ‘People’ also offers athleisure wear, fashion accessories and footwear, thus making it a one-stop shop for the perfect autumn winter ensemble.