Alcis Sports collaborates with designer Narendra Kumar to launch Alcis X Nari powered by R|Elan™
Mumbai: Alcis Sports, a cutting-edge Indian performance wear brand, has collaborated with ace athleisure designer Narendra Kumar aka Nari for an exclusive collection of sustainable gym cum workwear under the label Alcis X Nari powered by R|Elan™ which was presented at Lakme Fashion Week Summer/Resort 2019, today.
Alcis X Nari powered by R|Elan™ collection epitomizes “My Earth My Style” with an aim to infuse a responsible fashion among those who have a discerning sense of fashion albeit with a conscience.
Alcis X Nari powered by R|Elan™ is made using R|Elan™ GreenGold, one of the greenest fabrics in the world – manufactured recycling used PET Bottles. R|Elan™ GreenGold based garments offer the latest innovations that garment manufacturing has to offer. Alcis x Nari powered by R|Elan™ collection is a strong, durable, trendy at the same time sustainable, making it an environment-friendly and an absolutely safe.
Alcis X Nari powered by R|Elan™ has used the most advanced fabrics made from using R|Elan™ Kooltex technology that infuses moisture management, anti-odor, anti-static, anti-UV and light X properties in the collection. The collection is specifically de-signed keeping in mind Indian lifestyles and weather conditions.
The Alcis X Nari powered by R|Elan™ collection has three broad sections of Gymwear, Casual Workwear and Yoga / Outdoor wear, where each piece can be worn in the gym and same can carry one to the work, making a statement of effortless yet conscious athleisure fashion. The signature prints inspired by Indian textiles art, coupled with Narendra’s trademark detailing in contouring, tailoring and sleek style makes Alcis X Nari powered by R|Elan™ collection to stand apart in the category. Narendra Kumar’s style signature in using sharp silhouettes imprint on Tshirts, Joggers, Bombers, Blazers, Layered Jackets and leggings makes Alcis X Nari powered by R|Elan™ collection much sought after athleisure line that provides sense of” ‘My Earth My Style’ to the wearer.
Roshan Baid, Managing Director, Alcis Sports said, “Consumers in India are increasingly getting environment and sustainability conscious, which is getting reflected in their choices of what they are eating and wearing. At Alcis Sports we take the pride of using the world’s one of the greenest fabrics, R|Elan™ GreenGold in more than 90% of our range which is contributing to our nature in a big way.”
“Today’s activewear increasingly blurs the boundaries between sport, work and travel. The R|Elan™ technology at the helm makes it possible to make it a norm for the everyday adventurer performance wear. Alcis X Nari powered by R|Elan™ collection has been made keeping in view the varied needs of the next gen youth who are health conscious and sports enthusiasts and wants to wear their attitude at work” Mr Baid Added.
Narendra Kumar, renowned fashion designer said, “As the next gen customers are becoming more aware about the benefits of sports and exercise on health, there is a need to create an attire that blurs the divide between sportswear and casualwear. In Alcis X Nari powered by R|Elan™ we have used the greenest fabrics in the world that also enhances performance and aids in comfort quotient. We have captured the next gen’s aspirations of conserving our environment and the mother earth in our athleisure Alcis X Nari collection. The collection truly captures the sentiment in a unique style.”
Due to the innovation-based R|Elan™ fabrics the improvements is possible in enhancing performance and functionality, in such a way that the garments have become more breathable, light-weight and odour-proof. Product categories are becoming fluid as the line between indoor and outdoor activities are blurring with latest styles and technologies makes it possible to be ready for the different environments and conditions.
Commenting on Alcis X Nari powered by R|Elan™ collection Mr Hemant D Sharma, Head Polyester Sector, Reliance Industries Ltd. said “We are amazed to see Alcis X Nari collection as it truly accentuates the performance enhancement, aesthetic, sustainable quotients of R | Elan fabrics. I have no doubt in my mind that the collection will aspire today’s modern health conscious youth. We at Reliance always work to develop solutions that exalt performance, comfort and sustainability. The R|Elan™ GreenGold fabric, which has been used in the collection is made out of recycling used PET bottles and we are proud that we are India’s largest recycler, converting over 2.2 billion used PET bottles into GreenGold every year.