Allsoft Ecommerce online service was rebranded and changed its name to Softline Ecommerce

London: Allsoft Ecommerce, a Softline project, changed its name to Softline Ecommerce and launched a new corporate web-site (

As we develop under the brand of Softline Ecommerce, a global provider of IT solutions and services, we will be able to strengthen our positions in the markets of Europe, Asia, and Latin America, expand our pool of clients and vendors, introduce new forms of interaction with our target audience, and increase awareness of our products and services. By choosing our online services, customers from 55 countries receive comprehensive business support — from connecting a shopping cart and online payment processing to customer retention, increasing sales and expansion into new markets.

The Softline Ecommerce service actively helps customers to develop e-commerce, from connecting the shopping cart and online payment processing to customer retention.

Our business is actively expanding both in Russia and in the Asian, European and Latin American markets. Today, our online service offers a wide range of expertise in the tax legislation of the countries of operation and in personal data processing. We have connected over 100 local payment systems and now offer consummate customer support. Our professionals handle over 1,500 calls daily, while the platform processes over 10,000 orders. Customer support is provided in 12 languages, including Thai, Vietnamese, Portuguese, Spanish and Polish. In addition, Softline Ecommerce develops marketing strategies for customers and offers solutions to achieve specific business goals. To meet the needs of the most demanding customers our online service closely interacts with all Softline departments on a wide range of technical, organizational and marketing issues.


In order to actively launch high-quality services in global markets, introduce new forms of interaction with the target audience, expand our geographic presence and pool of clients and vendors, the management of the online service has decided to develop further under the Softline brand.

„For many years, our project has been a platform for processing vendor orders. We started to develop successfully in Russia, and then brought our services to global markets. And now Softline Ecommerce is more than a platform, it is a complete e-commerce solution, which includes customer support, marketing support for vendors, and a large number of additional services. We are constantly developing and now have hundreds of client success cases in our pool of experience. The achievements of the project team have been acknowledged internationally. For example, in 2020 our platform received the prestigious Gold Stevie® Awards in the Electronic Commerce Solution category. At the same time, our contact center was recognized as among the world’s best according to the findings of the ContactCenterWorld international competition,” says Grigory Kharevsky, the Marketing Director of the Softline Ecommerce project.

„Rebranding means both new opportunities and immense responsibility. The whole world knows about the high quality of solutions and services provided by Softline. We are ready to accept the challenge, because our services meet all international standards. By way of example, last year the solution Softline Ecommerce received a high rating from the international analytical agency International Data Corporation (IDC) and was included in the Worldwide B2C Digital Commerce Platforms 2020 report. We were greatly honored to get an IDC Vendor Spotlight 2021 personal report,” explains Marina Kuznetsova, the Global Business Development Director.



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