Amazon Inks Four MoUs with Government of Himachal Pradesh to empower thousands of Artisans& Weavers, MSMEs and Farmers through e-commerce

Dharamshala: Amazon India today announced that it has signed four Memorandum of Understanding (MoU) with Government of Himachal Pradesh to enable sellers, MSMEs, artisans, weavers and SMBsfrom the state to benefit through e-commerce. The fourMoUs signed include tie-ups with Himachal Pradesh State Handicrafts & Handloom Corporation Limited (HIMCRAFTS) and Himachal Pradesh State Handlooms & Handicrafts Development Cooperative Federation (HIMBUNKAR) to enable handlooms sellers and artisans to sell on; tie-up with Himachal Pradesh Department of Industries to conduct workshops to enable MSME exporters to export their products and reach out to millions of our customers across 90+ countries through Amazon Global Selling Program; and Himachal Pradesh Department of Horticulture to source local to support the development of inclusive and competitive agricultural value chains over the long-term.

As part of the MoU with HIMCRAFTS and HIMBUNKAR, Amazon India will educate, train & enable weavers and artisans to directly sell their products to Amazon customers across the country. The partnerships will further help elevate popular handloom products from clusters such as Manali, Sainj, Ropa and Sera which have tremendous potential and demand in urban areas. The unique product portfolio will include shawls, pullan, footwear, jewellery, handicraft woven on handlooms as well as woodcraft, leather, embroidery, carpets of Tibetan pattern artistically stitched rumals and shawls of chamba, decorative wooden pieces, grass shoes, Himachali caps, among others.

As part of the MoU with Department of Industries, Government of Himachal Pradesh, Amazon India will conduct trainings and on-boarding workshops at pre-identified product cluster locations of Baddi, Solan, and Shimla, in order to familiarize MSME Exporters with creating a seller account and listing their products on this partnership, unique products exported by MSMEs of Himachal Pradesh will become easily available to millions of overseas loyal Amazon customers, thus strengthening and expanding their reach and helping take Made in India to global audiences. All products listed by MSME Exporters will be searchable on

Himachal Pradesh is predominately an agricultural State where Agriculture provides direct employment to about 71 percent of the total population. The Agriculture sector contributes nearly 30 percent of the total state domestic product.The MoU signed by Amazon with Department of Horticulture, Government of Himachal Pradesh to empower Community Based Organizations such as Farmer Producer Organisations, cluster level federations and primary agriculture cooperative societies will benefit through e-commerce.