American Eagle expands retail footprint with Franchisee Stores, plans to set up 50 stores in India by 3 years

Mumbai :  American Eagle, America’s favorites jeans brand since 1977, launched its first franchise store in Jaipur, Rajasthan under the license from American Eagle Outfitters, Inc. (NYSE: AEO) to Aditya Birla Fashion and Retail Limited.

With this launch, the brand plans to expand its retail footprint across India making shopping experience of customers even more convenient.

The Jaipur store spans 1,700 sq. ft. and is spread across two floors. It is the first high street store for the brand in India.

The iconic global brand stands for individuality, freedom, and self-expression. American Eagle is all about helping customers finds their favourite fits. It offers the latest trends in jeans, which includes an extended size offering; sizes ranging from 24-36 inches for women and 29-38 inches for men.

Some of this season’s favorites include:

• For him: the new Airflex+ Skinny and 360 Slim, which offer continual flexibility and comfort. In addition, plaid shirts, polos, and graphic logo tees provide him with versatile outfitting options.
• For her: there is a range of fashion jeans and comfort styles from the Mom Straight to the Super High-Waisted Flare, which pair nicely with a new assortment of smocked woven tops, comfy graphics and baby tees.
• The new denim collection also features the ‘Real Good’ badge. This icon denotes American Eagle products made with the planet in mind and manufactured using more sustainable techniques, in a facility that meets AEO Inc.’s standards for water recycling and reduction.

Commenting on the launch, Mr Ashish Mukul, Brand Head, American Eagle, India, said: “American Eagle is an iconic global jeans brand and we believe a strong market like Jaipur offers tremendous potential. With stores across NCR, Hyderabad, Pune, Chandigarh, Chennai, Mumbai, Bangalore, Kolkata, and now Jaipur, we have covered most of the major cities in the country.”  He added, “Having established a strong customer connect and a proven business model, we plan to open another 50 stores over the next three years with key franchisee partners to drive the brands’ reach across the country.” 

The new collection is available at the Jaipur store. It is also available 24/7 online at www.aeo.in