Amity University in association with MSME, DI-New Delhi started International Conference on Entrepreneurship and Leadership

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New Delhi: Amity University Uttar Pradesh (AUUP) in association with MSME, DI-New Delhi started three day International Conference on Entrepreneurship and Leadership (ICEL) on the theme “Innovation, Entrepreneurship and Value Creation” at University Campus, Sector 125 Noida. The objectives of the three day conference is to provide a platform for aspiring entrepreneurs, academia, industry, Government and policy makers to share their research and ideas to instill entrepreneurial spirit amongst students and community in general and to promote the basic and applied entrepreneurial research in different sectors of business industry.

Addressing the gathering, Prof. (Dr.) Balvinder Shukla, Chair-ICEL’18 & Vice Chancellor, Amity University Uttar Pradesh said that entrepreneurs have the capability to be catalyst to transform the economy. Dr. Shukla apprised that with fierce competition in market, constant innovation is required. Businesses need to be redefined every day. She averred that collaborative efforts of Government, Educational Institutions and aspiring Entrepreneurs will result into sustained economic growth.

Inaugurating the conference, Mr. Scott McKinley, Global Head, Amazon Web Services (AWS) Academy advised the students not to take shortcuts but work hard towards achieving their goals. He pointed out that a successful entrepreneur has the ability to see the future and customer needs with rose tinted magnified glasses. Mr. Scott emphasized that understanding the individual customer’s requirement is critical for every business. He opined that entrepreneurship is not just to make money but it is about the idea, the entrepreneur believed in passionately.

Addressing the gathering, The Ambassador of Romania, H.E. Mr. Radu Octavian Dobre said that the world is going through a difficult phase and in the next 5 years, commerce and different economic relations between states will be discussed thoroughly on various International platforms. His Excellency Mr. Dobre invited aspiring entrepreneurs to establish business relations with Romania.

Mr. Vijay Kumar, Director, MSME-DI, New Delhi shared the numerous initiatives and policies initiated by Government missioned towards boosting the Indian startup ecosystem. He averred that the need of the hour is to promote entrepreneurship since entrepreneurship plays an influential role for economic growth of any country. He called upon the aspiring entrepreneurs to take advantage of initiatives run by Government for start ups wherein is funding upto 2 crores as no collateral bank loan can be availed by every deserving business idea.

Delivering a video message during the conference, Dr. Suresh Prabhu, Minister of Commerce & Industry of India shared that start-ups must find ways to ‘add value’ to their brand which can help build a strong bond between business and customers. He advised them to always remember the core values of business which are the essence of company’s identity.

Speaking during the occasion, Ms. Sangeeta Wiz, President, WISE India, Managing Partner, SD Engineering Consultants LLP, Vice President (North), Indian Association of Structural Engineers said that in the present time, budding entrepreneurs have a distinct advantage of networking and being well connected through various social media platforms. She stated two essential points for being a successful entrepreneur including being familiar with core business skills to properly launch your organization and secondly, preparing a futuristic business plan which should be adaptable to changes as per market scenario. Ms. Wij advised the budding entrepreneurs that at the time when there is high competition in every sector, the most successful companies are the ones who have adapted the concept of unlearn, learn, relearn and have evolved with it.

Highlighting the traits of a good leader, Dr. Mustafa Taher Ali Saasa, Chairman – Sell Force International, Dubai – UAE emphasized that leadership is about having an essence of seeing the invisible requirement of society. He further added that good leaders nurture future leaders. They share the success and take the onus of failures. Dr. Mustafa stressed that for every individual and organization, it is fundamental to keep pace with current and upcoming technologies or else one may become reluctant.

A Start-Up Expo was also inaugurated during the International Conference wherein 30 Start-Ups, of Students, Women Entrepreneurs and established Startup Companies, will showcase their products and services. The aim of the expo is to promote entrepreneurship ecosystem amongst students.

During the day, “Lakshya 2018 – A Business Plan Competition” commenced wherein Students and Budding Entrepreneurs from Universities, Colleges and Institutions across the country will showcase their business ideas, start-ups and early stage ventures to compete for Incubation and In-Kind Services.

During the inauguration, “Amity Entrepreneurial Excellence Leadership Awards” were conferred upon prominent business leaders and organizations, to acknowledge the achievements of individual(s) and organization(s) with respect to Leadership, Enterprise, Innovation, Strategy, CSR and Business Performance in creating value for stakeholders and Nation including Mr. Anand Chordia, Chairman, Food Processing Committee, Mahratta Chamber of Commerce Industries and Agriculture (MCCIA), Pune, Director Technical – Pravin Masalewale, Pune, Founder- The Eco Factory Foundation, Pune; Mr. Nate Srinath Nudurupati, Founder & Director, Inxee Systems; Ms. Mausmi Ambastha; Founder & COO, ThreadSol; Dr. Mustafa Saasa, Chairman – Sell Force International, Dubai – UAE; Mr. Virendra Chahar, Founder & CEO, Brainwork TechnoSolutions Pvt. Ltd; Mr. Manmohan Bhutani–Country Head, American Cyber Systems Inc.; Ms. Anu Chaddha, Founder and CEO, 3A Clothing Co. and Mr. Jaydeep Singh, CEO & Founder, Empass Learning Private Limited.