Amity University Mumbai ‘s Fashion School unveils 13th StyleQ Magazine

Mumbai :  Amity School of Fashion Design & Technology unveils the 13th edition of its StyleQ magazine.

This issue of StyleQ holds the Trend & Colour Forecast for the Fall/Winter 2021, a sneak-peek into happenings of ASFDT, the launch of Design Hub, and well-researched articles on innovation, acknowledging insights on fashion & other creative fields that shed light on new-age trends and technology which is germane to our theme.

Dr. Bhawana Chanana, Director and Professor, School of Fashion Design and Technology, Amity University Mumbai, shared that  StyleQ magazine was launched in 2016, and now in its 6th year has reached a new milestone. Using the latest in publishing technology, we have evolved from traditional magazine format to the most innovative digital flipbook format which brings content to life. The whole experience is curated, designed edited, and published by the students of ASFDT, it showcases their journalistic and scholastic prowess.

Seasonal trends come and go, but certain creations are forever. StyleQ was born as a fashion magazine of ASFDT to promote research and publication virtues of our students. It has focused on trend forecasting and reporting the most relevant and recent fashion events of the industry and our campus.

Lubaina Surury, Chief Editor and a student of B. Design, (Fashion Communication), says the future of fashion is now!  With completely changed ways of collection displays, virtual shows and styling criteria, sustainability, durability & keeping up with what’s on trend are at its core. After the long haul of coming up with fresh and creative ideas and designs, we were nurtured by our very helpful faculty moderators Ms. Rashmi Thakur & Ms. Shalini Mohanty.

This edition of StyleQ’21 is not only an integration of our immense efforts and hard work but also the product of our synchronized creativity and concepts. This issue is a collective achievement of ASFDT Editorial Club, our teachers, and mentors, and all the students of ASFDT.

Subhra Mishra, Editor, B. Design (Fashion Design) 3rd Year Student

Anshika Sharma, Graphic Designer, B. Design (Fashion Styling Image Design)3rd Year Student

Atash Coyaji, B. Design, Editor, (Textile Product Design)2nd Year Student

Sameeksha Mukim, Graphic Designer, B. Design (Fashion Styling Image Design)2nd Year Student

Nithyashree Krishnan, Editor, B. Design (Fashion Design) 2nd Year Student

Sushmita Mandal, Graphic Designer, B. Design (Fashion Design) 2nd Year Student

This is the Spring/Summer 2022 trend forecast. Featuring Collections showcased by Designers Adeam , Moschino,Herve Leger , Carolina Herrera , Peter Do ,Prabal Gurung ,Proenza Shouler , PatBo, Alejandra Alonso Rojas , Badgley Mischka , Gabriel Hearst ,Cinq à Sept ,Proenza Schouler ,  Wolk Morais, Ulla Johnson, Maryam Nassir Zadeh ,Veronica Beard ,Sergio Hudson , and Nicole Miller.

Major workshops, web talks & club-events at Amity School of Fashion Design & Technology, and more.

– Neon & it’s Trend Endurance – Fashion month is akin to looking into a crystal ball. It shows us what we will be wearing in six months, giving us a glimpse into our futures. It was clear that the industry’s fascination with reviving 1980s trends isn’t going away anytime soon. The current obsession is neon.

– The New Normal

‘The new normal’ obviously hit the nerve of effects and lifestyle changes amid and post-pandemic. Covid-19 has altered our lives in ways we could not possibly imagine in the past decade. When we thought we would be witnessing flying cars and futuristic fashion, we admired the view from our living room windows and thought about getting back to our routine.

– The Fashion Edifice

Fashion can take inspiration from literally anything, from a piece

of art to a murky world. Well, Architecture is not only building Lego as a kid but giving that structure a definition. In the same way, when High Fashion takes inspiration from Architecture.

– Recapturing Brands

Visuals are one of the most potent ways to amuse a human. Even the best models, photographers and equipment cannot change the fact that there can never be satisfying visuals or images without a unifying, central concept in place for a shoot.

-Window Displays are just ‘windows’

 Brands in today’s world have to be creative and have to come up with different marketing strategies to attract more customers. Visual merchandising is what brands use to lure us to their showrooms and stores.

– What’s Seen is Sold

Fashion and mellow blogs have vastly developed over time. Businesses are reacting to their publicity by involving bloggers in social media advertising strategies. Sending free samples to trendy bloggers makes the product an online discussion.

– Redimensioning Fabrics

We live in an age witnessing what many call the Third Industrial Revolution: 3D printing, more professionally called additive manufacturing. This has the potential to move us away from the era of mass production and bring us to a new reality of customizable, one-off production.

To encourage the spirit of innovation and research among students and promote collaborative initiatives with industry and institutions of excellence, ASFDT has introduced its long awaited initiative of The Design Hub - A Peer space for budding designers.

StyleQ Audiocast is the first ever fashion Podcast by Amity School of Fashion Design & Technology Mumbai and entirely ideated, written & produced at Amity University Mumbai.

Please click on the link below to access the trendy, digital “flip-book” StyleQ Magazine, 13th Edition.