Everyone needs to make money right? Why not do it on your computer, from home? It’s easier to make money online today compared to what it was 10 years ago.
One proven way of earning money from the comfort of your home is by writing a blog. The value proposition of running a profitable blog in India in 2020 looks promising. This year 730 million Indians will have access to the internet according to this report. Over 200 million of these internet users will make transactions online. The e-commerce industry in India is expected to be worth $34 Billion in 2020. Better internet coverage in rural areas and investments in infrastructure for deliveries of goods around India will improve this valuation further in the coming years.
There is a good opportunity to carve out a piece of that $34 billion pie. Below are a couple of ways to monetize a blog and earn money online.
Affiliate marketing is a great way of making money with your blogging. If you are not familiar with affiliate marketing, here is how it works:
A company has a product they want to sell. You enter an agreement with that company where you advertise their product on your blog. You then proceed to place links of the product on your blog. The link you use contains a unique tracking code, you will get this tracking code from the company. When a visitor of your blog clicks on the link they will be redirected to the company’s product page.
If the visitor makes a purchase the company will know that the customers came from your blog. You will earn a percentage of the amount the customer spent buying products from the company.
A popular network for affiliate marketing in India is Amazon Associates. Sign up and apply to become an associate after you have set up your blog!
CPC and CPM Ads
Another popular way of monetizing your blog is by using PPC/CPC or CPM ads.
- PPC/CPC: Pay Per Click (or Cost Per Click) ads can be a banner that you place in your header, footer, sidebar or inside blog posts. Each time a visitor clicks on the ad, you receive an amount of money.
- CPM: Cost Per Thousand Impressions, are ads where you get paid a fixed sum of money based on how many visitors have viewed your ad during a given time period.
Google Ads is a popular PPC/CPC and CPM network you can start using to monetize your blog. Managing ads with Ads is simple as you don’t have to enter an agreement with different companies, Google simply displays the most relevant ads in relation to your content or what is most relevant to the visitor.
Start a webshop where you drop-ship products. When you have an online store that offers drop-shipped products you don’t have to worry about investing in an inventory of products. You don’t have to worry about product fulfilment and shipping either.
Decide on the type of products you want to sell online. Set up a webshop using a service, such as Shopify. Enter an agreement with drop-shipping companies that sell the types of products you want to feature in your webshop. All you have to do is to sell the products. Take the order and pass them onto your drop-shipping partners that fulfil the order and you split the earnings from each sale.
Setting up a drop-shipping business has close to zero upfront cost since you don’t have to invest in an inventory. All you need is a website and a credit card to start taking orders.