Amway celebrates Louis Braille Day in collaboration with All India Confederation of the Blind

Gurugram: Amway India, the country’s largest Direct Selling FMCG company celebrated 209th birth anniversary of Louis Braille with its 15 NGO partners for ninth consecutive year by organizing myriad initiatives. In Gurugram, Amway inaugurated the refurbished computer training center for the visually impaired by upgrading equipment and accessories. This computer center was set up in 2010 as a part of Amway’s National Project for the visually impaired under which Amway supports 15 computer centres across the country benefitting more than 1,000 visually impaired students every year.

As a part of the celebrations, a special cultural programme was organized which included group and solo dance performances, followed by Braille reading by the students of AICB. The event witnessed an active participation of Amway direct sellers and employees.

Mr. GS Cheema, Sr. Vice President – North & South, Amway India, said, “We have been working tirelessly towards the welfare of the visually impaired with a firm belief that education is the key to the future that create opportunities transcending physical limitations. We hope that our support will inspire the students of AICB Capt. Chandanlal Special School to excel in different aspects of life and showcase their talent in different forums.”

“I wholeheartedly thank Amway India for revamping the Computer Training Centre for our students and celebrating the birth anniversary of Louis Braille by organizing cultural activities. It has been our endeavour to ensure that our young students are provided with multiple opportunities to succeed in life. With support of Amway, we have been able to offer these facilities to our students” commented Sh. JL Kaul, All India Confederation of the Blind.

Louis Braille invented the Braille system to enable visually impaired people to read and write. World Braille Day is celebrated annually on January 4, the birthday of Louis Braille, to recognize his contributions in helping visually impaired people to remain part of mainstream society by reading and writing as a normal person.

Amway India’s CSR initiatives

· Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource on a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.

· Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway Opportunity Foundation launched a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. A total of 144 health check-up camps (12 camps in a month) are being conducted within a span of 12 months. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries.

· As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, the company currently supports more than 15 NGOs across the country.

· Community Health and Entrepreneurship Program:Amway has been promoting self-employment among women community health facilitators. Under this initiative, the underprivileged women are provided with training on entrepreneurship skills and business fundamentals to enhance affordable healthcare outreach program in few underserved rural areas of Bihar and Uttar Pradesh.