Amway Reaches Out To The Youth Through Xs With A Power-Packed Rock Show

Gurugram: Amway India, the country’s leading direct selling FMCG Company, organized a live Rock show featuring much-celebrated Singer Anushka Manchanda and DJ Zaedan in Gurugram. This is the first event of a four-city tour by the two artists, being organized by Amway for its newly launched brand XS with a focus on the youth.

The rock show, heavy on Rock and Bollywood music, saw over 3,000 enthusiasts gathering at Ansal University grounds, as Anushka Manchanda belted out some of her biggest hits and DJ Zaedan took the stage with his spellbinding rhythmic mixes.

“Globally and in India we want to appeal to the youth through a combination of products, experiences, technology and the Amway opportunity. The global XS brand propels us forward in this direction,” said Anshu Budhraja, CEO, Amway India.

“The XS brand embodies positive energy and is for young and active people who want to lead a fun-filled lifestyle and get more out of each day. The passion for pulsating rock and Bollywood music is trending amongst the youth in India and we are extremely excited to organize these events, which resonate well with our target audience,” said Sundip Shah, Chief Marketing Officer, Amway India.

Gesturing to the audience, Anushka Manchanda, said, “This is my first experience with Amway and the XS brand. But looking at the infectious energy of the crowd, I can say that the brand will go places.”

XS is a global brand available in more than 47 nations around the world. In India, XS is being launched with two flavors of energy drink and two flavors of whey protein.