Conceptualised with a mutual goal to encourage positive conversations, the campaign celebrates those people who Tweet with #HappyTweets, fostering positive dialogue on the service
Anushka Sharma (@AnushkaSharma) has worked with Twitter to kick-start a campaign encouraging positivity, kindness and inclusivity called#HappyTweets. The initiative aims to highlight how people use Twitter to have positive conversations and share their joy with others. In doing so, both Anushka and Twitter aim to inspire audiences to use the service to talk about positive moments, thoughts and experiences.
The actress, who has been spearheading a digital campaign to spread happiness and highlight acts of goodness through her#LoveAndLightProject, has associated with Twitter to encourage dialogue focusing on responsible conversations that are kind and spread positivity, reminding people about the power of connection. Sharma (@AnushkaSharma) launched the campaign with a Tweet, sharing the customised#HappyTweets emoji, and another Tweet asking people to highlight all the things that make them smile with the hashtag#HappyTweets. Some of the best#HappyTweets shared by audiences will be featured in the actress’ nextvideo.
Sharma had posted her first#Happy Tweets video earlier in August this year, where she had shared some joy-filled, loving Tweets by various people on the platform. As part of the campaign, she will be posting similar videos, where she will read out some of her favorite#HappyTweets shared by people on Twitter.
Speaking about the partnership, Anushka Sharma said, “The #LoveAndLightProject is aimed at spreading all good things on the internet. From highlighting goodness, to acts of kindness, to spreading happiness, to appreciating and accepting each other and promoting inclusivity, to creative collaborations, this project is looking to touch the lives of internet users through all things positive, uplifting, inspiring and humane. Platforms like Twitter have tremendous potential to tap into the inherent goodness of humankind and bring across social change, as well as the power to generate conversations that impact human thought and behaviour. I’m delighted that Twitter has partnered with #LoveAndLightProject to spread internet positivity. The emoji that is being launched by me stands for the undying human spirit of goodness and is a call to action for all internet users to use social media to bring the world closer, unite rather than divide and facilitate an exchange of thoughts, beliefs, cultures and ideas through collaborations. I have always believed that through positivity and positive affirmations, the world will be a better place and our collaboration intends to bring focus to this constructive philosophy of life.“
Talking about this partnership, Manish Maheshwari, Twitter India MD, said, “#HappyTweets is very important to Twitter. We want to continue to encourage and foster positive dialogue on our service. We are constantly amazed by the creative, positive ways people use Twitter. This initiative started by Anushka aligned with our core values and hence we collaborated to work together towards our shared vision of making the platform a happier place.”
Twitter has been home to diverse conversations, and has always strived to promote positivity and openness, from initiatives like #PowerOf18 to encourage young Indians to vote, to #HerSportsStory, captivating the journeys of India’s rising female athletes. Twitter believes free expression is a human right, and yet while everyone has a voice and a right to use it, people should feel safe expressing their unique points of view. Today, 50% of the abusive content that Twitter takes action on is identified proactively using technology, instead of relying on reports from people using Twitter.
With#HappyTweets, both Anushka Sharma (@AnushkaSharma) and Twitter want to encourage people to highlight the positive ways people communicate on the platform. Join the positivity parade and Tweet your happy stories with the hashtag #HappyTweets!