Arvind Limited opens South India’s largest ‘The Arvind Store’ in Bengaluru, expands further in Karnataka
Bengaluru: Arvind Limited, an integrated solutions provider in textiles with strong fibre-to-fashion capabilities for a global and domestic customer base, today announced the opening of South India’s largest ‘Exclusive Brand Outlet (EBO)’ in Bengaluru. With this store, Karnataka now has 15 Arvind stores. The store exhibits some of the best fashion brands under one roof. This exclusive ‘The Arvind Store’ is built up on a massive area of 4410 sq. ft. located at The Arvind Store, #2, Maruthi Arcade, 80 Ft Road, Kathriguppe Circle, Banashankari, 3rd stage, Bengaluru.
‘The Arvind Store’ will exclusively offer a Ready-To-Wear collection, which offers the best curated wide and versatile range of products. Ready-To-Wear collection not only caters to work and leisure but also an exquisite range of ceremonial wear. The store will also house retail brands such as US POLO Association, Primante, Tresca and Fabric of Arvind. It will also offer custom tailoring solutions to the customers. The store offers ADL – a unique model that allows customers to customize their denims with their size, fit and choice of buttons, rivet, labels, thread colours & their own initials. The Arvind Store aims to create an enriching shopping experience through the convergence of Arvind’s strongest competencies under one roof.
With the increasing purchasing power and brand affinity of modern Indian buyers, the Indian lifestyle fashion brand industry is on an upswing. Urban consumers in metropolitan cities like Bengaluru are very experimental and increasingly willing to invest in new styles, products and brands.
Speaking on the occasion, Mr. Pranav Dave, Business Head Arvind Limited (Retail), said “We are excited to open our largest store in South India, and 15th store in Karnataka, here in Bengaluru. The city has demonstrated robust growth in the retail market, which has inspired us to invest further and explore its potential. The store features a modern and futuristic design, consistent with our other stores, to showcase all of Arvind’s products. We have taken great care to ensure that the store meets today’s retail standards while creating its unique position in the market. Our customers can expect to find the best of Arvind’s Ready-To-Wear collection, along with ready-made brands, making it a one-stop-shop for their fashion and lifestyle needs.”
‘The Arvind Store’ is bringing the best of both worlds, that of fabric and ready-made to its customers. It aims to revolutionize the whole shopping experience of customers. The brand quotient is high in all the cities among youngsters and by introducing these brands which are trend-setters; the company wants to revolutionize the way fashion is perceived.