New Delhi: Asian Paints has collaborated with Pearl Academy, India’s leading institute of design, fashion, business and media. A Memorandum of Understanding (MoU) has been signed between Asian Paints and Pearl Academy to launch a new module on trends and techniques in colour. This alliance gives students the opportunity to gain expertise in colour techniques through a series of structured modules across levels. As part of the alliance, every year, experts from Asian Paints will engage with students to strengthen their knowledge on the theory of colours and additionally, students would be utilizing data from trend reports from Asian Paints to sharpen their skills.
Understanding the critical role of colour in any form of design and art, the alliance focuses on creating individuals who will become leaders in their understanding of colour with respect to space design, interior styling, art direction and personal home space, designed to specific client needs. The module aims to help students garner in-depth knowledge on how to optimally and intelligently utilize colours.
Expressing her thoughts on the collaboration, Ms. Nandita Abraham, President, Pearl Academy stated, “Colours are a key element in expressing creativity, especially when it comes to spaces. We could not have asked for better industry partners than Asian Paints to guide our students on techniques and trends in colors. The modules have been structured keeping in mind the evolving consumer mindset and industry trends ensuring that our students are well equipped to understand the nuances needed to face lift any space”.
Commenting on the partnership, Amit Syngle, COO, Asian Paints mentioned, “We are thrilled to associate with a reputed design institution like Pearl Academy. We believe, when it comes to color – intelligence, insight and a mastered understanding of technique can play a very critical role in transforming any space. More often than not, colors are often used to indicate personality of an individual and play a major role in defining their taste and choices in front of the world. By way of this partnership, we hope to leverage our industry experience and Pearl’s academic superiority, to add another avenue of opportunity and excellence for students who are seeking a career in Colour & visualization.”